Author Archives: Chris B

omnichannel platform b2b

Why Every B2B Business Needs an Omnichannel Platform: Boosting Sales and Enhancing Customer Experience

In today’s digital landscape, B2B businesses are constantly striving to stay ahead of the competition and meet the ever-changing needs of their customers. One powerful tool that has emerged to address these challenges is the omnichannel platform. With its ability to seamlessly integrate various marketing channels and touchpoints, an omnichannel platform has become a game-changer for businesses looking to boost sales and enhance the overall customer experience.

omnichannel platform b2b

This comprehensive approach allows B2B businesses to provide a consistent and personalised experience across multiple channels, be it website, email, social media, or even offline interactions. By adopting an omnichannel platform, businesses can effectively engage with customers at every stage of their journey, ensuring a seamless and cohesive experience that builds trust and loyalty. In this article, we will delve into the key benefits of implementing an omnichannel strategy for B2B businesses, exploring how it can drive sales growth and elevate customer satisfaction to new heights.

Understanding the B2B business landscape

B2B businesses operate in a unique environment that requires a specialised approach to marketing and sales. Unlike B2C businesses, which primarily focus on individual consumers, B2B businesses target other businesses as their customers. This means that the decision-making process is often more complex and involves multiple stakeholders.

To succeed in the B2B space, businesses need to build strong relationships with their customers and provide solutions that meet their specific needs. However, doing so can be challenging, especially when customers interact with businesses through various channels such as websites, social media, email, and offline interactions.

The importance of an omnichannel strategy for B2B businesses

An omnichannel strategy is crucial for B2B businesses because it allows them to provide a consistent and personalised experience across all channels. By integrating these channels, businesses can ensure that their customers receive a seamless and cohesive experience at every touchpoint.

In the past, businesses often used a multi-channel approach, where each channel operated independently and had its own set of marketing strategies. However, this approach often led to disconnected customer experiences, as each channel operated in silos, resulting in a lack of consistency and personalisation.

On the other hand, an omnichannel strategy breaks down these silos and creates a unified customer experience. It allows businesses to gather data from various channels and use it to provide personalised recommendations, targeted promotions, and tailored content to each customer. This level of personalisation not only enhances the customer experience but also boosts sales by increasing customer engagement and loyalty.

omnichannel platform b2b

Boosting sales with an omnichannel platform

One of the key benefits of implementing an omnichannel platform for B2B businesses is its ability to drive sales growth. By providing a consistent and personalised experience across all channels, businesses can effectively engage with customers at every stage of their journey.
For example, when a customer visits a business’s website, the omnichannel platform can track their behaviour and preferences. This data can then be used to deliver personalised recommendations or targeted promotions, increasing the chances of a sale. Furthermore, the platform can also integrate with other channels, such as email or social media, allowing businesses to reach customers with relevant content and offers.

In addition to personalised marketing, an omnichannel platform can also streamline the sales process by providing a seamless buying experience. For example, if a customer adds items to their cart on the website but abandons it, the platform can send a personalised email reminder with a direct link to complete the purchase. This kind of proactive approach can significantly increase conversion rates and revenue.

Enhancing the customer experience through an omnichannel approach

Apart from boosting sales, an omnichannel approach also enhances the overall customer experience. By providing a seamless and cohesive experience across all touchpoints, businesses can build trust, loyalty, and long-term relationships with their customers.

For instance, when a customer interacts with a business through multiple channels, an omnichannel platform ensures that their preferences, history, and context are seamlessly transferred from one channel to another. This means that a customer can start a conversation on social media and continue it through email or even offline interactions without having to repeat information or face any disruptions.

Moreover, an omnichannel platform allows businesses to provide real-time support and assistance to their customers. For example, if a customer encounters an issue on the website, they can reach out to the business through live chat or phone, and the support team will have all the relevant information at their fingertips. This kind of personalised and efficient support not only solves problems quickly but also leaves a positive impression on customers.

omnichannel platform b2b

Key features and capabilities of an effective omnichannel platform

To fully leverage the benefits of an omnichannel platform, businesses need to choose a solution that aligns with their specific needs and goals. Here are some key features and capabilities to look for when selecting an omnichannel platform:

1. Seamless integration: The platform should seamlessly integrate with all marketing channels and touchpoints, ensuring a consistent and personalised experience across the board.
2. Data-driven insights: The platform should gather and analyse data from various channels to provide businesses with valuable insights into customer behaviour, preferences, and trends. This data can then be used to optimise marketing strategies and drive sales.
3. Personalisation: The platform should have robust personalisation capabilities, allowing businesses to deliver tailored content, recommendations, and promotions to each customer based on their preferences and history.
4. Automation: An effective omnichannel platform should automate repetitive tasks and processes, such as email campaigns, lead nurturing, and customer support, freeing up time for businesses to focus on strategic initiatives.
5. Analytics and reporting: The platform should provide comprehensive analytics and reporting tools that allow businesses to measure the effectiveness of their marketing campaigns, track customer engagement, and identify areas for improvement.

Implementing an omnichannel platform in your B2B business

Implementing an omnichannel platform requires careful planning and execution. Here are some steps to consider when implementing an omnichannel strategy in your B2B business:

1. Define your objectives: Clearly define your business objectives and identify how an omnichannel platform can help you achieve them. This will guide your selection process and ensure that the platform aligns with your specific needs.
2. Audit your current channels: Take stock of your current marketing channels and touchpoints, including websites, social media accounts, email campaigns, and offline interactions. Identify any gaps or areas for improvement.
3. Choose the right platform: Research and evaluate different omnichannel platforms based on your objectives, budget, and specific requirements. Consider factors such as integration capabilities, data management, personalisation features, and customer support.
4. Plan your implementation: Create a detailed implementation plan that outlines the steps, timelines, and resources required to integrate the platform into your existing systems and processes. Consider factors such as data migration, training, and testing.
5. Train your team: Provide comprehensive training to your team members, ensuring that they understand how to effectively use the platform and leverage its features to enhance the customer experience and drive sales.
6. Monitor and optimise: Regularly monitor the performance of your omnichannel strategy, track key metrics, and gather feedback from customers. Use this data to identify areas for improvement and optimise your marketing strategies.

omnichannel software

Case studies of successful B2B businesses using omnichannel platforms

To further illustrate the benefits of implementing an omnichannel platform, let’s look at some example case studies of B2B businesses:

1. Company A: A B2B software company implemented an omnichannel platform that integrated its website, social media, email campaigns, and customer support channels. As a result, they saw a significant increase in customer engagement, with personalised recommendations leading to a 20% boost in sales.
2. Company B: A B2B manufacturing company adopted an omnichannel platform that allowed them to provide real-time support to their customers through multiple channels. This led to a 30% reduction in customer support tickets and an overall improvement in customer satisfaction.
3. Company C: A B2B e-commerce business implemented an omnichannel platform that integrated its online store with its offline sales channels. This resulted in a seamless buying experience for customers, with a 25% increase in conversion rates and a 15% increase in average order value.

Conclusion: The future of B2B businesses and omnichannel platforms

In conclusion, an omnichannel platform is essential for B2B businesses looking to boost sales and enhance the customer experience. By seamlessly integrating various marketing channels and touchpoints, businesses can provide a consistent and personalised experience that builds trust, loyalty, and long-term relationships with their customers.

As the digital landscape continues to evolve, B2B businesses need to adapt and embrace omnichannel strategies to stay ahead of the competition. By implementing an effective omnichannel platform and leveraging its key features and capabilities, businesses can drive sales growth, increase customer satisfaction, and position themselves for future success.

If you would like to learn more and understand how an omnichannel approach would benefit your business, make contact.

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Conversational Messaging – Benefits and Challenges

Do you know what conversational messaging is and the benefits and drawbacks it has for businesses? Discover everything you need to know.

This year has seen conversational messaging become an increasingly popular way to provide customers with a personalised experience. From being able to get real-time answers in the moment of need, businesses have the opportunity to create meaningful connections and build trust with their customers by responding quickly and effectively – something that every customer appreciates.

Saascoms has developed an award-winning  AI Chatbot and conversational tool, Omnireach, which can streamline digital conversations by either allocating to ‘live’ agents based on decision science/workflows or self-serving via AI Chatbot responses. Our AI-driven technology can detect customer sentiment, allowing the customer to be dealt with appropriately.

In this article, we explore both sides of conversational messaging, from its potential pitfalls to its many benefits.


1. Personalised Experience

Conversational messaging helps you connect with customers on a more personal level! Tailor your customer service to their specific needs and give them an instant response when they have questions or concerns. This powerful technology helps you make meaningful connections that can result in lasting relationships for the future.

2. Improved Customer Satisfaction

Your top priority is delivering exceptional customer service, and one great way to do that is with timely conversational messaging! Responding quickly and effectively to customers demonstrates your dedication to providing the best experience possible – one that can grow long-term loyalty and build relationships.

3. Increased Efficiency

Chatting with customers is an efficient way to boost business productivity! Conversational messaging allows businesses to handle multiple conversations at once – minimising response times and maximising output. Make conversing easier on your team today by taking advantage of this useful feature.

4. Reduced Costs

Human conversations are costly for businesses, but using automated messaging can be a clever way to cut costs. By utilising chatbots and other conversational tools, companies can effectively reduce the need for human customer service staff without sacrificing quality – making cost savings an attainable goal.

5. Build Customers’ Trust

Building trust is key to making meaningful connections with your customers, but it’s not always easy. People need reassurance that you’re real and care about their needs—and they want the conversation started quickly! Showing how much value you place on customer service through speedy responses makes a great impression and encourages people to do business with your brand online.

6. Convenience

Your customers don’t want to feel ignored. Give them the opportunity to have a conversation with you whenever and wherever they choose! Chat when it fits their schedule and get real-time support for any of their needs. With conversational messaging, your customers are never left alone on the proverbial doorstep.


1. Limited Customer Interaction

While modern conversation messaging can provide customers with convenient, efficient service – it isn’t always the right choice. Some clients still really appreciate being able to connect directly with a human who they trust and feel understood.

2. Risk of Misunderstandings

Conversing with someone through conversational messaging can be tricky. Without facial expressions and body language, it’s hard to understand the tone of an individual’s message, leading to potential confusion or misinterpretations on either end. This type of miscommunication is not only frustrating for customers, but it also has the power to disrupt relationships between businesses and their clients – something that we all want to avoid.

3. Privacy Concerns

Talking to chatbots can be a great way for customers to get help quickly and efficiently. However, we know that trusting your data with anything other than the humans you already trust raises some important questions about privacy and security. That’s why businesses have an obligation – both ethically and legally – to take all necessary steps towards protecting their customer’s personal information so they feel comfortable conversing freely with bots.

4. Technical Limitations

When it comes to customer conversations, technological boundaries can create a barrier. Chatbots might not be as helpful or understanding as human representatives, so if you need insight and support from your customers, remember that people continue to make all the difference.

Despite the challenges

Saascoms successfully addressed the acknowledged hurdles of conversational messaging by developing a solution that took these obstacles into careful consideration.

Saascoms developed an award-winning AI Chatbot and conversational tool, Omnireach, which can streamline digital conversations by either allocating to ‘live’ agents based on decision science/workflows or self-serving via AI Chatbot responses. Our AI-driven technology can detect customer sentiment, allowing the customer to be dealt with appropriately.

Limited Customer Interaction – Omnireach has multiple contact points from SMS, email, live chat and Social channels via the Chatbot, which can offer higher interaction opportunities.  All these channels have a fail-safe of human contact if needed via live agent access.

Risk of Misunderstandings – Saascoms language conversion software can detect sentiment and intent via natural language processing.  Saascoms works with you to continually understand how and why your customers are interacting and, via machine learning, refine the chatbot process.

Privacy Concerns –  Saascoms can validate ID&V before sensitive information is discussed or processed.  Omnireach provides transcript reporting and compliance/audit search functions.  Saascoms are hosted within Ms Azure UK and have both ASCB and UKAS ISO27001 accreditation and a G Cloud 13 approved.

Technical Limitations – Saascoms solutions have been developed specifically to ensure ease of use for the end user. Saascoms understands your requirements and how to make the process as simple as possible for your customers.

In Conclusion – Conversational messaging chatbots offer significant benefits such as 24/7 availability, instant responses, cost savings, consistency, and scalability. They can enhance customer experiences by providing quick and accurate information. However, they also have limitations, including a lack of human touch, limited understanding of complex queries, language barriers, technical constraints, and the need for ongoing maintenance.

To maximise the benefits of conversational messaging chatbots, while minimising the drawbacks, businesses must carefully evaluate their use cases and customer needs. A hybrid approach that combines chatbots with human support can provide the best of both worlds, leveraging the efficiency of automation.

Make contact to arrange a demo or to learn how we can create a customer service strategy that meets your business objectives, providing an excellent customer experience.

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Tips to avoid marketing SMS spamming

Marketing SMS messages can be a powerful tool to engage with customers and drive sales, but there’s a fine line between effective marketing and spamming.

Nobody wants to be bombarded with unwanted messages, so it’s important to make sure your SMS campaigns are targeted and respectful.

Here are some tips on how to avoid becoming a marketing SMS spammer:

1. Get consent

Before sending any marketing SMS messages, you must obtain consent from the recipient. This means they should have opted-in to receive your messages, either by signing up on your website, subscribing to your service, or explicitly giving you their phone number for this purpose.

This also prevents you from being blacklisted and protects you from potential fines due to spamming.

2. Be clear and concise

Keep your messages brief, clear and to the point. Avoid using complex language, and make sure your message is relevant and useful to the recipient. If your message is too long, it may be seen as intrusive and annoying.

3. Timing is key

Avoid sending messages at inappropriate times, such as late at night or early in the morning. This will help ensure that your message is not seen as spam and is more likely to be read and acted upon.

4. Personalise your messages

Use the recipient’s name in your message to make it feel more personal and less like a mass marketing message that feels like spamming. This will help build a stronger relationship with your customers and make them feel valued.

5. Opt-out option

Always include an opt-out option in your messages so that recipients can easily unsubscribe from your marketing messages if they choose to. This is not only important from a legal standpoint but also helps build trust and respect with your customers.

By following these tips, you can create effective marketing SMS campaigns that engage with customers without being seen as a spammer. Remember, respect your customers’ time and privacy, and they’ll be more likely to engage with your messages and remain loyal to your brand.

At Saascoms, we offer a range of award-winning solutions designed to enhance your communication with customers. If you’re interested in learning more about how we can help your business, please don’t hesitate to contact us.

We’d be happy to schedule a demo and discuss our solutions with you in greater detail.

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Credit & Collections – Utilising Machine Learning

Credit & Collections – Utilising Machine Learning

Machine learning (ML) is a branch of artificial intelligence (AI) and computer science that focuses on using data and algorithms to imitate how humans learn, gradually improving its accuracy.

We have built our own collections learning system based on our analysis of over 130 million real-world customer and agent conversations since 2018. ML algorithms are based on stored data used to make decisions or predictions based on inbound customer conversations.


The initial implementation of ‘supervised learning’ is based on two aspects

1. Access to the Saascoms AI engine

2. An agent manually tags each conversation

When tagged, the contents are applied to the Saascoms ML function. The agent can then type a reply or select from a branded template, adding personal customer information into the response via a link to the organisation’s CRM.

When a response is registered within the Saascoms engine, it is added to the data pool for analysing and adding to the ML algorithm.

As the AI becomes more confident, we move to ‘semi-supervised’ learning, where the engine will identify a response to the agent. The agent then approves the content and sends it. The aim is to ensure that content is approved to maintain accuracy and compliance.

The final process of our ML is ‘unsupervised learning’.

Data is analysed and added to the algorithm without human intervention, thus becoming fully autonomous. This process can take several months and relies on stage 1 and 2 sign-off processes between Saascoms and the collection’s organisation.

Every conversation is allocated a confidence score. Depending on intent and sentiment, i.e. vulnerability, it must equal a 95% confidence match. If this criterion succeeds, the ML algorithm will trigger the workflow without human intervention. If the confidence score is under 50%, the ML algorithm is disengaged and passed to an agent.

Benefits to our clients.

  • Compliance and accuracy
  • Reduces human error, ensuring continuity of information and responses for all customers.
  • Offering templated and consistent communications to customers.
  • Full transcript reporting for chatbot, agent, and customer interactions, regardless of the communication channel, i.e. email, SMS, live chat, social
  • Linking previous conversation threads to the new inbound activity, using the content to predict sentiment and intent, and routing the customer to the relevant team based on requirements.


  • Quicker responses reduce conversation wait times. On average, service level response times were cut by 93.6%.
  • Out of hours 24/7/365 service. Saascoms Chatbots resolved 90,000 collection and arrears conversations in Q1 2022, outside the 8 a.m.– 9 p.m. hours.
  • Available across multiple channels (SMS, email, Live Chat, and social, i.e., Facebook Messenger, Whatsapp) within the same Saascoms conversational platform – Omnireach.

Management Information

  • Offers MI to Collection & Arrears clients based on when customers are engaging, which customers prefer to engage by channel, and when to contact customers to ensure the best engagement.
  • Identifying vulnerable customers to ensure the correct contact strategy is used moving forward.

In conclusion, machine learning has become an essential tool in the credit and collections industry. By using data and algorithms to imitate how humans learn, machine learning is gradually improving its accuracy.

Saascoms has developed its own collections learning system based on the analysis of over 130 million real-world customer and agent conversations since 2018.

The system uses supervised, semi-supervised, and unsupervised learning to ensure compliance and accuracy, reduce human error, and offer templated and consistent communications to customers.

The system also provides quicker responses, out-of-hours 24/7/365 service, and management information that identifies vulnerable customers to ensure the correct contact strategy is used moving forward.

Saascoms’ technology has proven to benefit businesses by improving efficiencies, reducing wait times, and providing valuable insights into customer engagement.

Saascoms have a wealth of experience and are award-winning at that, so book a demo and see how our technology can benefit your business.

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Real-time Personalisation. The future of marketing.

As technology advances, one of the biggest trends gaining momentum in the marketing world is real-time personalisation.

This is a way for organisations to present customers with what they want, at the right time, with content that hits the mark. This strategy dramatically affects revenue because it makes it easier to engage customers, lowers the cost of getting and keeping customers, and makes customers more loyal.

Real-time personalisation has been shown to increase revenue significantly.

This is because customers are more likely to purchase products or services that are tailored to their specific needs and interests. With real-time personalisation, organisations can present customers with personalised recommendations, discounts, and content based on their past behaviours and preferences. This helps to build trust and rapport with the customer and encourages them to make repeat purchases.

Another benefit of real-time personalisation is reducing customer acquisition and retention costs.

Organisations can improve customer engagement and loyalty by presenting customers with personalised content. This can lead to a decrease in the price of acquiring new customers and a reduction in the cost of retaining existing ones.

However, there are some key challenges to implementing real-time personalisation.

These include data management, scalability, privacy concerns, and the ability to deliver personalised content in real-time. To overcome these challenges, organisations need to have a solid framework in place, along with best practices for managing data, deploying AI models, and delivering personalised content.

Artificial intelligence (AI) is core to personalisation at scale.

Data science is the differentiator in this field, and the ability of organisations to build AI models quickly and deploy them effectively is key to success. To do this, you need to know a lot about the data and have experience with machine learning and other AI technologies.

Building a personalisation engine requires a well-defined framework and best practices for managing data, deploying AI models, and delivering personalised content. This means getting to know the customer really well, using data science and machine learning to build predictive models, and putting in place scalable systems for real-time content delivery.

Looking to the future, real-time personalisation is set to become an even more important trend in the world of marketing.

As technology continues to evolve, organisations will need to be able to adapt quickly to changes in customer behaviour and preferences. The ability to deliver personalised content in real time will be a key factor in the success of any marketing campaign.

In conclusion, the future of marketing is all about real-time personalisation. By presenting customers with personalised content that is tailored to their specific needs and interests, organisations can increase revenue, reduce acquisition and retention costs, and improve customer loyalty.

However, in order to be successful, organisations need to have a solid framework in place, along with best practices for managing data, deploying AI models, and delivering personalised content.

Contact us to understand more about how we can help you with a more personalised approach.

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Mobile Marketing – Campaign Ideas that Work

Mobile marketing campaigns are one of the most effective ways to engage and connect with your customers.

With mobile technology becoming increasingly more accessible, now more than ever is a great time to hop onboard the mobile train.

Mobile campaigns are easy and versatile, so you can use SMS messages to provide your customers with engaging content that’s tailored just for them. You can use this platform to offer promotions, alert customers of new product launches, educate them on using services or products and much more.

With just a few clicks, you’ll have an efficient way to keep your target audience informed and up-to-date. Mobile marketing offers endless possibilities – it’s time to get creative and make your mobile campaign ideas sizzle.

Here are ten ways you can use SMS campaigns to make your marketing strategy pop:

1. A great way to reach out to exclusive customers

Mobile campaigns are a great way to make sure your exclusive customers have all of the info on stock arrivals, personalised offers and exclusive viewings.

These one-off messages will stand out for your special customers, and you can even ask them to share the message with their friends as an added bonus – it’s a win-win.

Mobile marketing provides an easy way to keep your customers in the know while making sure they still feel special.

2. A surefire way to get the word out about your new product! 

Mobile campaigns are a great way to jump-start your new product launch, and they don’t have to be complicated either.

With SMS messaging, you can quickly inform your customers of the newest addition to your catalogue and let them know the nearest point of sale. But why not go the extra mile? Give your customers the chance to reply by text message and receive free samples or bonus packs – it’ll make them feel valued and likely encourage repeat business in the future!

Mobile campaigns are a fun, friendly, and professional way to show your customers that you appreciate their loyalty.

3. Sale campaign and promotions

It’s never been easier to stay connected with your customers and make sure they are aware of upcoming events or sales than by using SMS mobile campaigns. Mobile campaign ideas have revolutionised what used to require long-winded emails and comprehensive social media campaigns.

By making a simple text message, you can easily get the word out to your customers on any new opening or special offers in no time. Your customers can feel confident that they will always be up-to-date with the latest news from your business – which only strengthens the connection that you have formed with them.

What could be better than connecting with your customers as quickly, easily and conveniently as ever before?

4. Virtual discounts

Mobile campaigns are an excellent way to reach more customers and increase brand awareness. And with the convenience of sending a virtual coupon via SMS for a discount or special offer, it’s easy to engage new customers and encourage them to spread the word about your business.

We know that people love discounts and offers, so why not make the most out of Mobile Campaign Ideas and send some virtual coupons that encourage further engagement through sharing?

You’ll benefit from increased brand awareness, and loyalty and ultimately grow your customer base.

5. Making your marketing campaigns go viral

Mobile is the way of the future, so if you want to maximise your reach it’s important to make sure your messages are getting passed around. Mobile campaigns can do wonders for business, whether it’s a competition offering or some kind of special reward for sharing the SMS.

Encouraging the recipient to pass on your message is a great way to get more eyes and ears than otherwise would be possible – think of it as social media marketing 2.0.

Get creative with your incentives, and you’ll be sure to see impressive results with your mobile campaigns.

6. Keep ahead of your competitors

Mobile campaigns are quickly becoming the go-to method for keeping customers informed of stock and deals.

By using SMS messaging, businesses can provide news to customers in an instant! Mobile campaigns are cost-effective, and efficient and produce great results. Customers can receive notifications directly to their phones while also being able to share them easily via social media or text.

Mobile campaigns reduce print costs and make it easy for customers to interact with the content sent. Additionally, businesses are able to track read receipts and see who is engaging with their deals and see who is actually interested in purchasing the stock or product.

7. Give your email newsletter a boost

If you’re looking for ways to boost your subscribers’ engagement with your newsletters, why not send a short SMS notification beforehand that summarises the main highlights of your latest edition?

Providing an enticing summary and including a link to the online version of your newsletter, not only builds curiosity but also makes readers much more likely to click through and have a look.

8. Updates to customer details

Text messages are an excellent way to ask for information updates from existing customers, with minimal effort but maximum impact. To sweeten the deal, why not add a prize draw or reward as an incentive?

Everyone loves prizes – and what better motivation could there be than free stuff? Use this opportunity to update customer profile information and turn it into a fun exercise everyone will appreciate.

9. Test the market

Mobile marketing strategies are becoming increasingly popular and for good reason! SMS campaigns are an incredibly cost-effective and simple way to test the waters before launching a full-fledged campaign.

Mobile campaigns also provide a fantastic way to connect with customers on a more personal level. Although there is no one-size-fits-all approach when it comes to mobile campaigns, some ideas could include text message discounts or coupons; promotional Text-to-Win contests; using SMS to engage customers with surveys; keeping customers informed about product launches and sales, or even sending out promotional polls.

10. Pre-orders

Mobile Campaign Ideas are great, but why not take things a step further and give your customers an exciting chance to be the first to get their hands on the latest product launches?

With SMS pre-ordering, you can create exciting discounts or exclusive bundles for your customers, enabling them to get their products before anyone else.

This way, you can easily gauge customer demand before launching a new product and ensure it’s everything they want.

Saascoms have a suite of solutions to help you with mobile marketing.
Our award-winning technology ensures you get the best results.

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The power of conversational text

As a business owner, you should understand the benefits of conversational text solutions for your business.

Conversational text messaging combines powerful technology with human interaction to create a better customer experience. It has grown rapidly in popularity as businesses recognise its ability to increase engagement, build relationships, and grow revenue. In this blog post, we’ll explore what precisely conversational text is, discuss how it can benefit your business and provide some best practices for getting started. Keep reading if you want to learn about the power of conversational text for your business!

Businesses have the unique opportunity to interact with customers in real-time! This approach can make all the difference when it comes to customer experience – no more one-way messages and delayed responses. Conversational messaging invites a dialogue between you and your clients or customers that makes communication easy, personalised and enjoyable for everyone involved.

Conversational messaging is an essential tool for businesses looking to improve their customer experience, as well as promote and sell products. With conversational text support, customers can get immediate answers to their questions or concerns – which leads to greater satisfaction with the company overall!

Businesses also have the opportunity to use this medium of communication for marketing purposes – by offering discounts, announcing promotions and so much more. Making sure your target audience has access to all these offerings through conversational texts could be key to boosting engagement levels and sales success.

conversational text

Conversational texting helps create relationships between businesses and their customers.
By customising conversations based on individual needs, it enables meaningful connections in a way that’s both personalised and convenient – perfect for this fast-paced world we live in! It also cuts down the time needed to communicate with customers through lengthy phone calls or emails, thereby creating better customer experiences by ensuring faster responses from businesses.

If you’re looking for a way to improve customer experience and communication within your business, conversational text support is the answer. It allows customers to get real-time answers to their questions, leading to greater satisfaction overall. Plus, with Saascoms supporting your business, you can be sure that you’re getting the best possible service.

Contact us today to find out more about how we can help you!

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Bulk SMS, is it right for your business?

Bulk SMS services have become an essential tool for businesses to connect with their audience quickly and effectively.

With its wide-reaching capabilities bulk SMS can be used in innovative ways that help companies get closer to their customers; from promotions and notifications, all the way to surveys and polls – Bulk SMS is transforming how we communicate!

1. Marketing and Promotions

Whether you’re a startup or an established business, bulk SMS provides an efficient way to connect with your customers and keep them in the know. With mass messaging capabilities, stay one step ahead of competitors by offering exclusive discounts and promotions that will drive brand loyalty – all at a cost-effective rate!
Text message marketing is one of the most effective and efficient methods to reach clients directly. The statistics speak for themselves: over 98% of messages are read, and 75% of customers prefer to get special offers by SMS.

2. Event Management

Bulk SMS is a convenient way to stay connected with customers regarding upcoming events. Sending text messages can keep your customers in the loop about product launches, seminars and conferences – not only informing them of these occasions but also reminding them when they’re coming up! It’s an easy-to-use service that makes sure everyone stays informed.

3. Customer Service

Working together with customers is key to success! Bulk SMS makes it easier than ever for businesses to stay connected and keep them informed on their orders. What’s more, sending out feedback forms and surveys allows you to further strengthen your customer relationships by giving them the opportunity to have a say in how services can be improved – making sure that their satisfaction always comes first.

4. Internal Communication

Keeping your staff informed and up-to-date is essential to the efficient functioning of any business. Bulk SMS allows you to get important news, announcements, and updates out quickly – ensuring that everyone in the company has access to key information when they need it!

5. Emergency Notifications

In an emergency, there’s no time to waste – that’s why bulk SMS is such a speedy and reliable way for companies to send important notifications. By utilising this powerful communication tool in a timely fashion, businesses can make sure their customers and employees are always kept up-to-date on any urgent information or developments regarding natural disasters, security threats and so much more.

In conclusion, bulk SMS is a versatile tool that can be used for a variety of purposes. From marketing and promotions to event management, customer service, internal communication, and emergency notifications, it is a cost-effective and efficient way to reach a large number of people quickly and efficiently. Businesses that use bulk SMS can improve their communication with customers and employees, increase their marketing reach, and provide better customer service.

Contact Saascoms today to find out how we can support your business communications needs with our Bulk SMS solutions.

Discover more about Saascoms Mailmaster SMS Solution



Helping your business collect past-due debts

Chasing debt can be a laborious and draining task for businesses of all sizes. Unfortunately, far too many companies spend excessive time and effort trying to recoup overdue payments.

According to a survey of 1,000 CEOs, founders, directors and senior management, the UK SME sector is crippled by late payments, with businesses chasing over £50bn worth of unpaid invoices.

Chasing debt

Collecting a debt can be time-consuming for many businesses, taking precious resources that could otherwise be used to cultivate customer relationships, improve the business or find new customers.

The risk of having to chase debt is a major factor when deciding which customers to do business with. On average, each small business is chasing five unpaid invoices at once and spending up to two hours every day trying to get them paid. 

The situation is even worse for those based in London – on average they’re waiting on seven payment requests totalling almost £9,000. Meanwhile, Scotland-based businesses are dealing with six overdue bills taking on average one hour and fifteen minutes out of their days attempting recovery.

Time Spent on Chasing Debt

It is estimated that businesses in the UK spend an average of 10 hours per week chasing overdue payments, which equates to roughly 500 hours per year. This enormous amount of time could be better spent focusing on improving the business or finding new customers. In addition to this lost time, staff wages must also be considered when calculating the total cost of chasing debt.

Chasing debt

Costs Associated with Chasing Debt

The costs associated with chasing debt goes beyond just lost time and wages; there are other financial implications. For example, many companies outsource their debt collection efforts to free up internal resources for different tasks. This means additional costs associated with hiring third-party collection agencies or lawyers specialising in debt recovery. These costs can add up quickly and drastically reduce profits if not managed properly.

Impact on Cash Flow

The most significant impact that chasing debt has on a business is its impact on cash flow. Late payments can cause cash flow issues, leading to delays in paying suppliers or employees, resulting in decreased productivity and customer satisfaction. Delayed payments also affect credit ratings which can further limit the company’s ability to secure financing from banks or other lenders.

Chasing down unpaid debts is a costly process for any business – both financially and timewise – but it doesn’t have to be so difficult if you know what steps you need to take beforehand and have systems in place that help you manage your accounts efficiently.

Fortunately, businesses can gain access to efficient and user-friendly solutions that automate much of the process. This eliminates the need for manual processes, reducing costs and time associated with debt collection. Additionally, automated systems can reduce human error in data entry and ensure that companies adhere to compliance requirements when collecting payments.

Saascoms specialises in customer engagement solutions and offers a range of products to help automate the process of collecting past-due debts. Automating this process frees up cash flow for a business, which could be more effectively used elsewhere. In addition, it helps businesses avoid costly legal action that may not be successful.

To learn more about Saascoms solutions, please don’t hesitate to contact us today. We would be happy to answer any questions you may have.

Contact us today to learn more about debt collection automation



The benefit of the Bot

Chatbots are becoming an increasingly popular and powerful tool for businesses to streamline customer service interactions and promote higher levels of customer satisfaction, so let’s understand the benefits of Chatbots.

With the ability to respond quickly and accurately, chatbots can provide 24/7 support without requiring a live agent, helping organisations save time and money while increasing customer satisfaction. Additionally, chatbots help to simplify complex processes, such as providing personalised support and connecting customers with the right services.

By using chatbots, businesses can also increase their outreach by communicating with customers in real time and providing an excellent customer experience. With these benefits, chatbots are becoming a must-have for any business that strives to provide efficient customer service and promote customer loyalty. Thus, chatbots are invaluable to business owners who want to maximise their customer service offerings and remain competitive.

The advantages of chatbots for businesses extend beyond providing efficient customer service; chatbots also have several other benefits, such as gaining valuable insights through data analysis, generating leads and improving communication between departments.

Chatbots can collect detailed customer data and provide helpful feedback to help drive effective marketing strategies and improve customer retention rates. Chatbots can also find leads by giving customers personalised offers based on their interests. Lastly, chatbots can connect departments in real-time, making it easier for businesses to work more efficiently and effectively.

Benefits of chatbots

Chatbots offer a variety of benefits to businesses that make them an invaluable asset. Chatbots are the perfect tool for any business that wants to stay competitive in its market. They help with customer service, increase customer loyalty, collect data, and generate leads.

With chatbots, businesses can streamline complex processes, provide excellent customer service, and gain valuable insights to help drive their strategies. Thus, chatbots are a must-have for businesses that want to maximise customer experience and remain competitive in their industry.

No one likes to listen to elevator music indefinitely while on hold or wait three days for a response to an e-mail.

If AI can recognise your question and resolve it or transfer it to the right person, the added value for both the customer and the business is huge. That’s why “going conversational” is the next step forward in the way companies engage and communicate with their customers to create positive experiences.

The Saascoms Chatbot solution, Omnireach, has a host of award-winning features. The AI engine has monitored and analysed over 100 million conversations and agent responses over the last four years, giving our processing engine a 93.7% intent and sentiment match success rate.

If you would like to learn more about the capabilities of our Chatbot technology and understand how it can assist your business, make contact to arrange a full demonstration of its capabilities and how easy it is to integrate into your business.

Contact us today to learn more about our award-winning technology