Saascoms and Credit Today have assembled an expert panel to discuss trends in the industry over the next year and how they may affect your organisation. Learn how technological, socio-economic, and regulatory changes will impact you.

It’s free to attend The Comms Summit, and it will be an hour well spent for anyone wanting to understand the bigger picture in the Credit and Collections industry.

Our esteemed panel includes:

Chair
Gerard Dugdill, Publishing Director, Credit Today.

Panelists
Claire Aynsley, Head of Membership and Compliance, Credit Services Association
with
Russell Collins, Risk and Standards Compliance Manager, Credit Services Association.

Professor David Coleman, Emeritus Professor of Demography, Oxford University, plus former government Special Adviser.

Paul Nield, Director, Saascoms Ltd., is an award-winning software developer and number 1 in the Power 250.

Jonathan Reynolds, Associate Professor in Retail Marketing and Deputy Dean at the University of Oxford’s Saïd Business School. He is also Academic Director of the Oxford.

Are you part of the Credit and Collections industry? Debt recovery or Retail consumer lending? Then you should attend the Comms Summit Webinar on April 25th.

Navigating Royal Mail’s Proposal: The Impact on Small Businesses

Royal Mail’s recent proposal to scrap daily deliveries for second-class post has sent shockwaves through the business community, particularly among small firms that heavily rely on postal services.

This drastic cut could significantly impact businesses, forcing many to reconsider their communication strategies and seek alternatives. Scrapping daily deliveries could inevitably delay the receipt of important letters detailing medical appointments, legal documents and other time-critical information.

The Struggle for Small Firms

For many small businesses, the allure of second-class post lies in its affordability. However, firms may face tough decisions with the potential elimination of daily deliveries. Some may be forced to absorb the higher costs associated with first-class postage, while others may need to explore alternative methods of communication altogether.

Embracing Digital Solutions

As Royal Mail pushes its customers to find alternatives, a more digital future now appears to be a much brighter, more reliable, and more affordable alternative, as small businesses are left to ponder the implications of this shift. 

Could the knock-on effect lead to the greater adoption of digital alternatives? The alternatives already exist, offering compelling reasons to switch from physical mail and providing businesses with greater efficiencies in terms of speed of delivery, read receipts, and cost.

The Benefits of Digital Solutions

While Royal Mail’s proposal may present challenges for small businesses, it also offers an opportunity for growth and innovation. By embracing digital alternatives, businesses can navigate the changing landscape of communication with confidence. With greater efficiency, cost savings, and flexibility, digital communication platforms now offer a compelling alternative to traditional postal services.

Here is the Alternative

Saascoms Mailmaster offers a solution with a host of benefits for businesses looking to transition away from traditional postal services. With Mailmaster, businesses can streamline communication securely, quickly, and efficiently by sending messages while tracking delivery and engagement metrics.

Is it time to embrace the digital revolution and unlock new possibilities for your business?
Contact us today to learn more about future-proofing your customer communication.

Don’t let Royal Mail’s proposal hold you back—embrace the future of communication with Saascoms.

Let us help you improve your customer communication.

As Saascoms marks its 20th anniversary, it’s a momentous occasion for the company and all those who have been part of its remarkable journey. Over the past two decades, Saascoms has achieved remarkable milestones, transforming from a start-up into a global award-winning Digital Contact Strategy Solutions supplier. 

Throughout our 20-year journey, Saascoms has remained at the forefront of technological innovation, constantly introducing new solutions. From pioneering new features and functionalities to embracing emerging trends and technologies, Saascoms has consistently demonstrated its ability to adapt and evolve in changing markets.

We want to thank all the suppliers, customers, and collaborators who have been part of our journey. We wouldn’t have succeeded without you.

A Future Filled with Promise

Now we look ahead to the next 20 years of our journey; the future is filled with promise and potential. With a commitment to continuous improvement, Saascoms is well-positioned to build on its past successes and drive even greater impact in the years to come. From expanding its product offerings to entering new markets, we will continue to drive customer communication for businesses worldwide.

We are currently ranked No. 1 for a reason: Innovation, Ambition and Hard work.

Google is tightening up security to reduce spam, phishing, and malware. This may affect you if you send bulk emails to prospects and customers. But don’t worry, this blog will help you become compliant and continue to use bulk emails as an effective communications tool.

Firstly, just what is Google doing?

In a nutshell, it’s all about email validation—that is, being transparent about where the email is being sent from. If you are a legitimate business, this is not information you would want to hide anyway.

Next, Google wants to make it easy for people to unsubscribe from emails they don’t want to receive. Once again, this shouldn’t be an issue for reputable companies that send quality content.

Lastly, it’s about reducing spam, so make sure your database is clean and contains quality data; if you are unsure, run it through both internal and external processes. 

How does this impact the debt collection industry?

In the debt collection industry, bulk emails are used for a variety of communications, including:

• Early-stage collections
  To deliver notifications and/or call to action.
• Two-way communication
  For customers with in-depth requirements that cannot be resolved via digital channels and who don’t wish to phone.
• Document delivery
  Sending attachments for supporting evidence.
• Secure comms
  Debt management or power of attorney.

So it is important to stay ahead of the bulk email changes to ensure compliance and maintain customer communications.

How do I ensure my business is compliant?

If you use a bulk email provider, there is a likelihood that you are not using DMARC, DKIM and SPF measures.  You will be presenting your email domain (sender address) via a shared IP. This means the sending IP that sits behind your email address is shared with multiple other businesses.

These other businesses’ marketing emails may trigger issues for your domain. This is one of the reasons a high number of marketing emails may end up in spam and junk folders.
DMARC, DKIM and SPF are authentication methods that ensure transparency, security, and conformance in your email journey. Together, they help prevent spammers, phishers, and other fraudulent parties from sending emails on behalf of a domain that they do not own. DKIM and SPF can be compared to an education certificate on a doctor’s wall; they demonstrate legitimacy.

• DMARC
  Domain-based message authentication, reporting, and conformance. This is an email standard that uses SPF and DKIM.  It offers a process on what to do if the email fails and reports on where the email comes from.
• DKIM
  Domain-identified mail. This verifies the email sender’s domain to ensure the contact has not been tampered with.
• SPF
  Sender Policy Framework. This publishes a DNS record for all domains and IP addresses to use.  If you have not set your SPF on your domain, then the chance of your email being treated as spam is high.

For clarity, DNS means domain name server – this translates domain names to IP addresses, which in turn are used to connect computer systems.

How can Saascoms help?

Saascoms only uses UK outbound servers to ensure the highest level of data protection for our partners and their customers.

In addition, all our software is developed in the UK and wholly owned by Saascoms to ensure end-to-end security and integrity. We hold ISO 27001 and are also HM Government G Cloud accredited.

If you are in the debt collection industry and want to talk about your customer communications at Saascoms, we are here to help. Our bespoke specialist software, Mailmaster and Omnireach, is designed especially for the industry and has been proven to deliver results.