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RCS Messaging

Saascoms > Products > RCS Messaging

Rich Communication Services are taking text (SMS) and multimedia messaging (MMS) to the next level.

The future of messaging, RCS features include high-resolution photo and video sharing, file sharing, typing indicators, read receipts, operation over mobile data or WiFi and improved group chat functionality. RCS turns a message into an engaging conversation. Hereā€™s moreā€¦

Benefits of RCS Messaging

For companies and brands, RCS is a considerable step forward. Messages can contain branding elements such as a logo and banner, providing a content rich user experience. Whereas with a traditional text you are restricted with content you can display, with RCS you are not. Think QR Codes, Read Receipts, Images, Video and Reply Buttons; all are now an option. As a result the applications are limitless.

  • Innovative Features
    Engage with customers by adding multi-response buttons, shopping carousels and one touch replies.
  • Trust & Credibility
    With a verification badge, your brand can engage legitimately with customers and prospects, giving them reassurance you are not a fraudulent entity.
  • Location Based
    Directly contact customers that are in the vicinity of your business with offers, appointments and other location-based services.
  • Branding
    Your RCS profile will have your logo, branded banner and slogan which are a continuation of your organisations branding.
  • Personalised Messaging
    Integrate with Omnireach for multichannel and personalised messaging which creates a rich user experience.
  • Reporting
    Understand your customer journey in far greater detail than with an SMS. From opening to click through, track your customer journey through RCS.

Features of RCS Messaging

RCS combines the best of SMS, MMS and App based communications (without the requirement to download any new software. You can increase engagement with content rich messaging which is proven to deliver increased results. Examples include:

  • Photo Messaging
    A picture always grabs the attention more than words. Use the power of images and pictures on your RCS messages to create powerful messaging.
  • Instant Response Buttons
    Provide simpler ways for customers to engage and respond to offers, appointments and questions. No more clicking back through long links to websites.
  • Promote Offers
    Online and instore, bring your offers to life and add coupons and discount codes to attract incremental sales. Create a true and immediate shopping experience.
  • Reminders & Appointments
    Confirm or arrange appointments, service calls, deliveries and more. Increase engagement and reduce costs through missed appointments or home service calls.
  • Payments & Policies
    Link to payment portals, deliver statements, submit loan applications or delivery of documents and policies.

Applications of RCS Messaging

What types of organisation and businesses can benefit from RCS and what would be a typical example? Here are just a few ideas for different vertical channels to maximise the opportunity presented by RCS messaging.

  • Retail
    Deliver offers and promotions to customers with multiple responses. For instance, promote three different offers with an RCS message using images and a headline. Each promotion clicks through to a different URL to complete a purchase or provide more information to the customer.
  • Financial Services
    Send a statement, payment request, balance or make a loan offer linked to an application form. Update your customers on new products and changes to interest rates and terms using RCS.
  • Restaurants
    Send promotions and offers linked to your booking system so customers can not only take advantage of your offer but also book a table all within the same communication. In addition reconfirm bookings closer to the date.
  • Charity
    Encourage additional donations and support using a combination of emotive imaging and links to video or a payment platform. Provide doner updates based on their preferences, e.g. animals, children, medicine.

  • Utility
    Provide customers with payment notifications, new plan opportunities, scheduled outages or local works. Confirm appointments and meter readings.
  • Healthcare
    Send reminders for appointments or testing, or schedule appointments with patients. RCS could provide information to seasonal conditions e.g. Flu or Hay Fever with links to further advice.

RCS will become the most popular form of business to consumer SMS in the future. Apple will be adopting the technology which will mean 100% smartphone coverage for RCS, enabling organisations to produce engaging and content rich messaging campaigns.

Get in touch with the Saascoms team to be at the forefront of RCS messaging.

Please note, not all features of RCS messaging will be available at launch.