Mobile Marketing – Campaign Ideas that Work

Mobile marketing campaigns are one of the most effective ways to engage and connect with your customers.

With mobile technology becoming increasingly more accessible, now more than ever is a great time to hop onboard the mobile train.

Mobile campaigns are easy and versatile, so you can use SMS messages to provide your customers with engaging content that’s tailored just for them. You can use this platform to offer promotions, alert customers of new product launches, educate them on using services or products and much more.

With just a few clicks, you’ll have an efficient way to keep your target audience informed and up-to-date. Mobile marketing offers endless possibilities – it’s time to get creative and make your mobile campaign ideas sizzle.

Here are ten ways you can use SMS campaigns to make your marketing strategy pop:

1. A great way to reach out to exclusive customers

Mobile campaigns are a great way to make sure your exclusive customers have all of the info on stock arrivals, personalised offers and exclusive viewings.

These one-off messages will stand out for your special customers, and you can even ask them to share the message with their friends as an added bonus – it’s a win-win.

Mobile marketing provides an easy way to keep your customers in the know while making sure they still feel special.

2. A surefire way to get the word out about your new product! 

Mobile campaigns are a great way to jump-start your new product launch, and they don’t have to be complicated either.

With SMS messaging, you can quickly inform your customers of the newest addition to your catalogue and let them know the nearest point of sale. But why not go the extra mile? Give your customers the chance to reply by text message and receive free samples or bonus packs – it’ll make them feel valued and likely encourage repeat business in the future!

Mobile campaigns are a fun, friendly, and professional way to show your customers that you appreciate their loyalty.

3. Sale campaign and promotions

It’s never been easier to stay connected with your customers and make sure they are aware of upcoming events or sales than by using SMS mobile campaigns. Mobile campaign ideas have revolutionised what used to require long-winded emails and comprehensive social media campaigns.

By making a simple text message, you can easily get the word out to your customers on any new opening or special offers in no time. Your customers can feel confident that they will always be up-to-date with the latest news from your business – which only strengthens the connection that you have formed with them.

What could be better than connecting with your customers as quickly, easily and conveniently as ever before?

4. Virtual discounts

Mobile campaigns are an excellent way to reach more customers and increase brand awareness. And with the convenience of sending a virtual coupon via SMS for a discount or special offer, it’s easy to engage new customers and encourage them to spread the word about your business.

We know that people love discounts and offers, so why not make the most out of Mobile Campaign Ideas and send some virtual coupons that encourage further engagement through sharing?

You’ll benefit from increased brand awareness, and loyalty and ultimately grow your customer base.

5. Making your marketing campaigns go viral

Mobile is the way of the future, so if you want to maximise your reach it’s important to make sure your messages are getting passed around. Mobile campaigns can do wonders for business, whether it’s a competition offering or some kind of special reward for sharing the SMS.

Encouraging the recipient to pass on your message is a great way to get more eyes and ears than otherwise would be possible – think of it as social media marketing 2.0.

Get creative with your incentives, and you’ll be sure to see impressive results with your mobile campaigns.

6. Keep ahead of your competitors

Mobile campaigns are quickly becoming the go-to method for keeping customers informed of stock and deals.

By using SMS messaging, businesses can provide news to customers in an instant! Mobile campaigns are cost-effective, and efficient and produce great results. Customers can receive notifications directly to their phones while also being able to share them easily via social media or text.

Mobile campaigns reduce print costs and make it easy for customers to interact with the content sent. Additionally, businesses are able to track read receipts and see who is engaging with their deals and see who is actually interested in purchasing the stock or product.

7. Give your email newsletter a boost

If you’re looking for ways to boost your subscribers’ engagement with your newsletters, why not send a short SMS notification beforehand that summarises the main highlights of your latest edition?

Providing an enticing summary and including a link to the online version of your newsletter, not only builds curiosity but also makes readers much more likely to click through and have a look.

8. Updates to customer details

Text messages are an excellent way to ask for information updates from existing customers, with minimal effort but maximum impact. To sweeten the deal, why not add a prize draw or reward as an incentive?

Everyone loves prizes – and what better motivation could there be than free stuff? Use this opportunity to update customer profile information and turn it into a fun exercise everyone will appreciate.

9. Test the market

Mobile marketing strategies are becoming increasingly popular and for good reason! SMS campaigns are an incredibly cost-effective and simple way to test the waters before launching a full-fledged campaign.

Mobile campaigns also provide a fantastic way to connect with customers on a more personal level. Although there is no one-size-fits-all approach when it comes to mobile campaigns, some ideas could include text message discounts or coupons; promotional Text-to-Win contests; using SMS to engage customers with surveys; keeping customers informed about product launches and sales, or even sending out promotional polls.

10. Pre-orders

Mobile Campaign Ideas are great, but why not take things a step further and give your customers an exciting chance to be the first to get their hands on the latest product launches?

With SMS pre-ordering, you can create exciting discounts or exclusive bundles for your customers, enabling them to get their products before anyone else.

This way, you can easily gauge customer demand before launching a new product and ensure it’s everything they want.

Saascoms have a suite of solutions to help you with mobile marketing.
Our award-winning technology ensures you get the best results.