SMS for Business – still a marketing force

Introduction

The humble text or SMS is a powerful marketing tool. In a market where Social Media is considered the darling of the advertising industry, text is immediate and direct. SMS for business should still be a pillar of your marketing strategy and customer engagement if it isn’t already.

The Case for SMS

The typical open rate for a text message is between 95%-98% within three minutes. How’s that for engagement? This compares to 28% for email. Unlike social media, text is direct and aimed at your customer or prospect. You are not reliant on a platform to present your message.

Click through and response rates can be up to 45% depending on the offer and product/service. Think higher for an FMCG or free trial and lower for a high value or more complex service.

A text is personal, a one to one communication, unlike a social media post which is one to many.

So SMS for business is a ‘no brainer’ in terms of marketing.

txtpro from Saascoms

A self serve, bulk SMS for business platform, txtpro puts text campaigns into your hands whether you send 100 or 10,000 messages per month.

Sign up to txtpro and you can send up to 100 messages for free to get you started. You don’t require IT or Marketing skills, just an ability to write clear and concise messages with a strong call to action. Then it’s as easy as 1,2,3…

1. Upload your telephone numbers in Microsoft Excel and name your databases as you wish. For instance: prospects, customers, members (make sure you have suitable marketing opt-ins).

2. Choose how many SMS credits you need from our flexible price plans and enter your payment details. Remember, you don’t have to use them all at once.

3. Type your SMS message, then set to send now or schedule for the future. Then all you have to do is monitor the reporting page to see how many have been delivered, failed or unsubscribed.

The Best Campaigns

It’s always best to think as a customer. What would you respond to? What makes you go ‘I want that’ and what makes you go ‘so what.’ Your SMS for business marketing is only as good as your message and offer.

• What action do you want the customer to take?
• Is the action clear and easy in terms of journey?
• Is there a time element to create urgency?
• Is there a clear offer or benefit?

SMS is not about brand building or long term influence for complex and considered purchases – it is about the here and now.

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SMS for Business

There’s a place for text messaging in nearly every marketing strategy. For instant communication, direct messages, promotions and more; SMS is difficult to beat.

And with txtpro from Saascoms, you have the perfect platform to manage your campaigns.