Dear Clients, Partners and Suppliers,
Q1 provides an early indicator of how the year is shaping up and I’m pleased to say 2026 has started strongly for Saascoms.
We have achieved a 22% increase in performance compared to Q1 2025, reflecting continued growth across both new and existing clients.
Our growth continues to be driven by long-term client relationships and delivering real value. We don’t rely on long-term contracts, our clients choose to work with us because our solutions perform.
This quarter’s performance has been supported by:
- Expansion within existing clients
- New client onboarding
- Increased adoption of our platforms
- Continued demand for digital-first engagement
From an industry perspective, we’ve also seen mobile network operators (MNOs) increase wholesale SMS pricing from 1st April 2026. Six UK operators have implemented price rises, with only one reducing rates, resulting in an overall net cost increase of 6%.
We fully understand the commercial pressures businesses are facing in the current UK environment, where cost bases continue to rise.
Thankfully, through our continued growth and economies of scale, Saascoms has absorbed this increase, shielding our clients from the April price changes. This is made possible as we underwrite SMS volume commitments directly with our suppliers, illustrating just another example of our commitment to true partnership!
Technology & Innovation
Our platforms continue to evolve, with multi-channel engagement and self-service capabilities helping clients deliver better customer outcomes at lower cost.
In addition, we are currently developing enhanced reporting functionality within Omnireach, designed to give operational teams greater visibility, insight and control over performance and customer interactions.
We are also seeing increased adoption of RCS (Rich Communication Services), providing a cost-effective and credible alternative to channels such as WhatsApp, while enhancing brand trust and customer engagement.
Looking Ahead
Q2 is already shaping up well, with new client on-boarding, platform developments and continued industry engagement.
As always, our focus remains on delivering reliable, effective solutions and acting as a true partner to our clients.
Thank you for your continued trust and support. We look forward to building on this momentum throughout 2026.
Paul Nield
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