Business SMS Pricing – Ofcom Announces New Measures

Introduction

Business SMS pricing – Ofcom announces stability in the pricing market until the end of 2028. Great news for every bulk SMS user. If you regularly use bulk SMS services, you may have noticed that regardless of your aggregator or supplier, charges are subject to change without notice. Over the last few years, Ofcom noticed the level, frequency and notice period that Mobile Network Operators were increasing prices was unacceptable.

What’s Changed?

The charges apply to the A2P SMS Termination or ‘Application to Person Short Messaging Services.’ In a nutshell, this leads to an increase in SMS rates. Following an Ofcom review, network providers have come to a voluntary arrangement which should protect customers until the end of 2028. This includes:

• Only one price rise per annum.
• Price rises to be capped at an agreed level with Ofcom.
• Minimum 60 days notice of price rises.

For Saascoms and our clients, these new agreements will provide greater price stability, fewer shocks and enable more effective campaign planning. As a result, txtpro, our bulk SMS solution continues to be a perfect platform for small and SME businesses. and we can ensure business SMS pricing is kept transparent and remove volatility.

What’s The Impact?

Businesses can now plan bulk SMS campaigns safe in the knowledge that there should not be any mid business SMS price increases. This is a real benefit for a communications medium that is proven to deliver results.

Did you know that 98% of UK adults have a mobile phone? And did you know 93% of those receiving a text message read it within 5 minutes? How powerful is that as a form of advertising?

We have developed txtpro to be an easy to use, self-service platform for businesses of all sizes. And of course it’s competitively priced and based on a pay as you go model.

To Finish

At Saascoms we provide bulk SMS solutions for all types of business. Our txtpro self serve platform enables our clients to create and send campaigns with ease. Get in touch for a demo or more information.