Alternatives to Royal Mail – Mailmaster

Introduction

From April 7th, the Royal Mail is raising the price of its main two letter services to an eye-watering amount. If you want to post a First Class Letter it will cost you £1.80 and for a Second Class Letter 91p! That’s a crazy amount for a birthday card, but if you are a business looking to send thousands of letters, what are the alternatives to Royal Mail?

Traditional Alternatives

The simple answer is that for small letters there is no direct competition to Royal Mail. For large letters or small parcels Evri, DPD, Parcel2Go, DHL, Whistl all offer solutions and the market is competitive – with a number of providers. For direct marketing, Citipost Mail and Mail Sorting can reduce the overall cost of postage, but isn’t suitable for every type of organisation. So if there is no traditional alternative to Royal Mail, what is there?

Digital Letters

Better for your pocket and for the environment – the solution for many organisations is a ‘Digital Letter’. Sent either via text or email, the digital letter can be both a static copy or an interactive document. In most cases a digital letter is a better solution than a physical letter for a number of reasons:

• Cost – significantly cheaper to send than a physical letter as there is no printing or postal delivery charges. Email or text charges are a fraction of Royal Mail.
• Environmental – no printing and no physical delivery, a massive carbon saving which supports ESG goals for organisations.
• Accuracy – when a physical letter is posted the control ends. Did it get delivered? Did it get opened? When was it opened? Was it opened by the right person? With a digital letter tracking and data feedback is immediate.
• Scheduling – gone are the days when you could rely on Royal Mail delivering consistently. But with a digital letter you can schedule delivery, precisely.
• Security – anyone can open a letter. Confidential information can easily fall into the wrong hands. With a digital letter you can set security questions and ID&V so only the correct recipient can access the contents.

Saascoms Solution – Mailmaster

Launched in 2017, Mailmaster is a pioneer of digital letters and one of the genuine alternatives to Royal Mail. Offering all the benefits of digital letters with the knowledge the platform has been developed in the UK by Saascoms, multi-award winning business.

Mailmaster is used by brands globally, from retail to banking, credit and collections to utilities. Brought to you by a company which is both Cyber Essentials Plus and ISO27001, you can be sure of data security.

Mailmaster can be integrated in under a week into your CRM using our API, with a self-serve interface enabling clients to manage their own campaigns and reporting. Also, there’s no long-term contract and Mailmaster is built on a ‘pay as you use’ basis.

Choose whether to deliver letters by text or email, set up the security required to open it and then you are ready to go. With Mailmaster you can make your letters interactive:

• Finance – check a balance or make a payment.
• Utility – confirm, cancel or schedule an appointment.
• Marketing – complete a survey

Alternatives to Royal Mail

The traditional letter is as old as time, but in the 21st century we have a replacement. The digital letter moves the game on with cost savings, environmental benefits, data feedback and flexibility.

Mailmaster from Saascoms has been leading the market for nearly a decade, powering digital letter delivery around the globe. So why not contact the team for demo? Please don’t send a letter, an email or DM will be fine!