Tag Archives: CX

Contact Centre Software for Global Brands

Saascoms – Contact Centre Software for Global Brands

Introduction

Since 2004 Saascoms has been an innovator in communications software platforms. From the early days this was focussed on connectivity and call centre costs, using mobile networks to route calls and save money. In addition Saascoms offered tracking solutions for vehicles and assets.

However, Saascoms has built its name by providing contact centre software for global brands.

The Customer Service Challenge

It used to be simple, visit a store or pick up the phone to resolve your issue. But over the last 20 years that has all changed:

  • Less high street retailers and more online shopping
  • Multi-channel sales and marketing strategies
  • Data security and compliance pressures
  • Cost to run customer services have increased

Customer Service can make or break a business, it’s the difference between a 5* and a 1* review. The question is how to deliver 5* service without a premium on price? Can utopia be achieved for both customer and seller?

 

Annoyed at customer service

No Simple Answer

Over the last 20 years, customer service solutions have varied in type and in results. For many organisations it has been a steep learning curve to develop the best solution for their customers and clients. There is no one size fits all.

  • Live Agents – expensive and inefficient. Many companies have tried both on and offshore to varying results. Language and cultural barriers often offset cost savings through customer dissatisfaction.
  • Online – has led to the ‘computer says no’ catchphrase and leads to customer frustration when a live agent cannot be spoken with.
  • Self Serve – taking a refund first approach, many retailers have experienced spiralling costs which have been unsustainable.
  • In Store – with retail costs spiralling, branches closed and networks reduced, the overall customer experience is fragmented and a postcode lottery.

Saascoms Solutions

By listening to our clients and analysing the future of customer experience, Saascoms began to develop the tools and solutions for modern customer services. These solutions became contact centre software for global brands, namely Omnireach and Mailmaster.

  • Omnireach – the ultimate digital platform which manages Webchat, Text, Email, Social Media and WhatsApp into one agent screen (if Omnireach doesn’t resolve the query using advanced AI). Speeds up customer resolution and seamlessly moves from digital to physical in one interaction.
  • Mailmaster – a pioneer of Digital Letters, delivering increased right person contact and reduced postage costs. Secure digital and interactive communications speed up resolutions and reduce costs.

Saascoms Global Impact

Saascoms customer services and contact centre software are integrated into the CX of over 700 global brands. Often integrated as part of a wider system, Saascoms are largely silent partners to both end client and customer.

Saascoms AI has analysed over 2m conversations across credit and collections, retail, utilities and finance, providing real data insights that can be used to refine digital interaction and increase AI resolution.

Global brands trust Saascoms solutions, a decision reinforced by multiple Credit & Technology Awards, ISO27001 and Cyber Essentials Plus accreditations.

The Future

Saascoms continues to develop its core solutions of Omnireach and Mailmaster, but has also developed Resolution, a self serve debt management solution for the credit and collections industry.

Our success lies in listening, then developing solutions that solve problems or lead to improved results.

 

Cloud Contact Centre

Best Cloud Contact Centre Software: Top Solutions for Modern Businesses

Introduction

Customer support can make or break your brand. Traditional call centres are no longer enough to deliver customer excellence. Customers expect seamless, omnichannel experiences that are fast, efficient, and personalised.

This is where cloud contact centre software comes in. By combining scalability, flexibility, and advanced features like AI-powered automation and analytics, modern contact centre solutions transform traditional customer service.

In this article, we’ll explore what makes the best cloud contact centre software, key features to look for, and why Saascoms stands out as a top choice for businesses in 2025.

Why Choose Cloud Contact Centre Software?

Cloud contact centre software offers significant advantages over traditional on-premise solutions:

  • Accessibility Anywhere – Agents can work from any location, ensuring uninterrupted support for remote teams.
  • Scalability – Quickly adjust capacity as your business grows or during peak periods.
  • Cost-Efficiency – No large upfront infrastructure costs; pay for what you use.
  • Seamless Updates – Receive automatic software updates without downtime.

Modern customers expect multi-channel communication, calls, emails, live chat, social media messages, and even SMS. Cloud software integrates all these channels into a single platform, giving agents full context for every customer interaction.

Key Features to Look for in 2025

  1. Omnichannel Support
    Handle customer interactions across all channels seamlessly, ensuring that every touchpoint is consistent and tracked.
  2. AI and Automation
    From chatbots answering common questions to predictive call routing, AI enhances both efficiency and the customer experience.
  3. CRM Integration
    Integrated customer data helps agents provide personalised support, improving satisfaction and loyalty.
  4. Analytics & Reporting
    Real-time dashboards, KPIs, and insights into agent performance allow managers to optimise workflows and identify improvement areas.
  5. Security & Compliance
    Ensure the software adheres to regulations like GDPR, HIPAA, or PCI DSS, especially if handling sensitive customer information.

Why Choose Saascoms Cloud Contact Centre Software?

Saascoms Omnireach stands out due to its ease of use, robust AI tools, and exceptional scalability, making it a future-proof choice for modern businesses. Multi-award winning, Omnireach is the choice of over 700 global brands, powering customer services for retailers, utilities, finance and credit industries.

How to Evaluate the Best Option for Your Business

When choosing cloud contact centre software, consider:

  • Business Size & Requirements – Enterprise vs SMB, volume of interactions, channels required.
  • Feature Set vs Cost – Balance advanced features with your budget.
  • Integration Needs – Ensure compatibility with existing CRMs, ERP systems, and other tools.
  • Ease of Implementation – Look for solutions that allow quick onboarding with minimal disruption.
  • Vendor Support & Reliability – Opt for vendors with strong customer support and uptime guarantees.

Conclusion: Choosing the Right Cloud Contact Centre Software

The right cloud contact centre software can revolutionise customer support, improve operational efficiency, and drive business growth. With advanced AI, omnichannel support, and seamless scalability, solutions like Saascoms empower businesses to deliver exceptional customer experiences.

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improving customer engagement

Improving Customer Engagement using Omnichannel Solutions

Introduction

Customer engagement hasn’t changed radically. Customers require information and answers in a timely and convenient manner in a format they understand. What has changed is the channel the information is conveyed in. Long gone are the days when the high street, catalogue or telephone fulfilled consumer demands. Improving customer engagement now requires a digital omnichannel approach.

The Omnichannel Approach

Multichannel or Omnichannel – what’s the difference? Put simply, multichannel is different formats of communication that don’t cross over. Imagine a six-lane motorway where no one can overtake, each lane represents email, webchat, social media, SMS, telephone and WhatsApp. So a conversation (or marketing campaign) must start and end in the same lane. Omnichannel allows the vehicles to swap lanes, so a conversation (or marketing campaign) can switch from one form of digital communication to the other. Relatively clear?

The Omnichannel Benefit

For the customer or the business provider, Omnichannel delivers the best experience. Take for instance our award-winning contact centre digital chat platform, Omnireach. Customers can communicate over webchat, email, SMS, social media and the contact centre agent sees all the information on one screen. Easier and more convenient for the customer, yes; easy for the Agent to get up to speed quickly on the query, yes.

improving customer engagement

Customers expect a seamless digital experience. They see an offer on social media, click through to a website, chat with a bot then submit an order or request through email. Organisations that can pull all the communication strands together are improving customer experience.

Omnireach – the omnichannel solution

Omnireach by Saascoms is utilised globally by over 700 brands, powering their customer experience. It is quite simply the ultimate digital chat platform. Whether you are using web live chat, text messaging, Email, WhatsApp, Messenger or other social media platform.

Omnireach is powered by AI which can resolve up to 95% of customer queries without needing a live agent, learning through extensive closed data. Where an agent is required to help resolve an issue, Omnireach ensures all prior conversations and communication is delivered onto one screen to speed up resolution.

Omnireach Applications

Such is the flexibility of Omnireach, it is used by a variety of organisations across differing sectors. From banking, credit and collections to retail, utilities and charities, Omnireach brings benefits to anyone looking to have omnichannel two-way customer communications.

Omnireach complements contact centres, reducing administrative tasks so agents can focus on more complicated resolutions and customer issues. The powerful AI delivering proven results in improving CSAT scores, creating efficiencies, reducing costs, creating opportunities and improving customer engagement.

Contact Saascoms