Author Archives: Jason Kemp

AI and chat bots in customer services

The Future of Communication: Chatbots and AI in Customer Services

Introduction

AI, the buzzword and technology of our times. The way businesses communicate with customers is evolving rapidly. Traditional methods of customer service are being replaced by automated systems, with Artificial Intelligence (AI) taking centre stage.

As companies strive to improve customer satisfaction while reducing operational costs, AI-powered chatbots are becoming indispensable tools for businesses. At Saascoms, we’re proud to be at the forefront of this technological shift. We provide seamless solutions that enhance CX through AI and chatbots in customer services.

Our Omnireach digital communications platform has integrated AI, providing clients with a solution to manage customer queries and resolve up to 90%. This is achieved without human intervention.

The Rise of AI in Customer Communication

Artificial Intelligence has made significant strides in recent years, particularly in the realm of customer communication. What was once considered a futuristic concept is now an integral part of everyday business operations. AI chatbots are designed to simulate human conversation and can manage inquiries, provide information, and even resolve issues in real-time.

This technological advancement is not limited to simple queries. AI-powered systems can learn from interactions, adapting to different contexts and providing more personalised experiences. With the ability to handle vast amounts of data quickly and accurately, AI chatbots are transforming how businesses interact with customers. Plus they offer both businesses and their customers a smoother, more efficient process.

At Saascoms we have analysed million of customer conversations, continuously improving our AI response and becoming more accurate.

Benefits of Chatbots for Businesses

Cost Efficiency: One of the main reasons businesses are adopting chatbots is the reduction in customer service costs. With AI chatbots handling common queries, businesses can reduce the need for large customer support teams. This not only lowers labour costs but ensures resources are directed toward more complex or specialised tasks, leading to greater operational efficiency.

Improved Efficiency: AI chatbots operate 24/7/365, meaning they can provide instant responses to customers at any time of day. This improves efficiency, as customers no longer have to wait in long queues or for office hours to get a response. With AI, businesses can manage thousands of conversations simultaneously, ensuring timely communication with all customers.

Scalability: As your business grows, scaling customer service can become challenging. Chatbots are highly scalable solutions that allow businesses to manage an increasing number of interactions without compromising service quality. Whether it’s handling seasonal spikes or expanding customer base, AI chatbots provide a flexible solution that grows with your business.

Saascoms’ Chatbot Features and Omnireach Integration

At Saascoms, we understand the importance of seamless communication. That’s why we’ve integrated advanced chatbot features into our Omnireach platform, providing businesses with a powerful tool to connect with their customers across multiple channels. Omnireach supports various communication platforms, including SMS, email, webchat, and even social media messaging apps like WhatsApp.

Our chatbot is designed to be intuitive, adaptable, and highly customisable. Whether you want to deploy a chatbot for customer support, marketing, or sales, Omnireach can be tailored to suit your needs. The platform’s easy integration ensures that businesses can effortlessly incorporate AI-powered communication into their existing systems without disrupting operations.

What sets Saascoms apart is the combination of cutting-edge technology with our commitment to customer support. We offer comprehensive training, support, and continual improvements to ensure your AI chatbot operates at its full potential. The result is not just a solution, but an experience that empowers businesses to engage their customers in meaningful ways.

Predictions for the Future of AI in Communication

As AI technology continues to evolve, the future of communication looks bright. We predict that AI chatbots will become even more sophisticated, with deeper integrations into voice recognition systems, enabling businesses to offer an even more immersive, multi-modal experience. Expect to see greater personalization, where chatbots will anticipate customer needs based on historical data and interactions.

Additionally, AI will increasingly be able to handle more complex customer service issues, offering intelligent solutions without human intervention. The role of human customer service agents will shift from handling basic queries to providing expert guidance for more intricate concerns, allowing businesses to offer a higher level of service.

With the continued evolution of AI, businesses will be able to integrate chatbots into an ever-growing array of communication channels. Whether it’s through messaging apps, voice assistants, or even virtual reality platforms, AI-powered communication will continue to break barriers and reshape how we interact with brands.

Why Saascoms is Leading the Way

At Saascoms, we’re not just adapting to changes in the communication landscape, we’re driving them. By offering advanced chatbot solutions and integrating them seamlessly into the Omnireach platform, we’re helping businesses stay ahead of the curve. With AI chatbots at the heart of customer interactions, we’re empowering companies to deliver exceptional service, boost efficiency, and scale their operations.

Our Omnireach platform is multi-award winning including a National Innovation Award, we are integrated with over 700 brands globally and continue to lead the customer services AI market.

The future of communication is here, and Saascoms is proud to be leading the charge in transforming how businesses engage with their customers through AI and chatbot technology.

Ready to revolutionise your customer service experience? Discover how Saascoms can help integrate AI-powered communication solutions that scale with your business. Visit Saascoms.com to learn more.

Contact Saascoms
Two way messaging

10 Ways To Improve Customer Engagement with Two-Way Messaging Platforms

Introduction

In a world of interactive media, customers expect more than just one-way communication from businesses. They value interactions that feel personal, responsive, and tailored to their needs. This is where customer engagement with two-way messaging platforms come into play. By enabling real-time conversations across Web Chat, Email, SMS, WhatsApp, and other channels, businesses can significantly boost customer engagement and satisfaction.

Ten actionable strategies

How to leverage two-way messaging to enhance customer engagement:

1. Personalise Every Interaction

Use customer data to craft personalised messages that resonate. Address customers by name, reference their previous interactions, and tailor content to their preferences.

Example:

“Hi [Name], we noticed you’re interested in [Product/Service]. Would you like to know more or schedule a demo?”

2. Enable Quick Responses with Automated Chatbots

Deploy AI-driven chatbots to handle common queries instantly. This ensures customers receive prompt replies while your team focuses on more complex issues.

Key Use Cases:

  • Account checking and payments.
  • Appointment scheduling.
  • Order tracking.

3. Offer Multi-Channel Communication

Meet customers where they are by integrating SMS, WhatsApp, email, and web chat into a single platform. This ensures seamless communication across preferred channels.

Benefits:

  • Increased accessibility.
  • Consistent customer experience.
  • Reduced response time.

4. Use Two-Way Messaging for Feedback Collection

Engage customers by asking for their opinions. Two-way messaging makes it easy for them to share feedback, participate in surveys, or review products.

Example Message:

  • “We value your opinion! How was your recent experience with [Service]? Reply with a rating from 1-5.”

5. Send Timely Updates and Notifications

Keep customers informed with real-time updates on orders, appointments, or policy changes. Two-way messaging allows them to confirm or reschedule effortlessly.

Example Use Cases:

  • Payment schedules.
  • Appointment reminders.
  • Service alerts.

6. Leverage Rich Media for Enhanced Engagement

Incorporate images, videos, and links in your messages to make interactions more engaging. Rich media such as RCS messaging can improve click-through rates and overall engagement.

Examples:

  • Product tutorials.
  • Personalised discount codes.
  • Event invitations with RSVP links.

7. Integrate Customer Support into Messaging Platforms

Allow customers to resolve issues directly through two-way messaging. Quick access to support builds trust and enhances the customer experience.

Best Practices:

  • Route complex queries to live agents.
  • Offer 24/7 support with a combination of chatbots and human assistance.
  • Track resolution times to improve service.

8. Run Targeted Marketing Campaigns

Segment your audience and send targeted promotions or updates that align with their interests. Two-way messaging ensures customers can engage directly with offers.

Example Campaign:

  • “Hi [Name], enjoy 20% off your next purchase! Reply YES to claim your discount.”

9. Facilitate Secure Transactions

Enable customers to make payments or verify account details directly through two-way messaging platforms. Ensure transactions are encrypted and secure.

Use Cases:

  • Bill payments.
  • Secure account verification.
  • Subscription renewals.

10. Analyse Engagement Metrics to Optimise Strategy

Use analytics tools to track open rates, response times, and customer satisfaction scores. Leverage these insights to refine your messaging strategies.

Key Metrics to Monitor:

  • Response rates.
  • Average resolution time.
  • Customer sentiment analysis. 

Why Two-Way Messaging Matters

Customer engagement with two-way messaging platforms fosters meaningful interactions that build trust and loyalty. Unlike traditional one-way communication, it empowers customers to engage directly with your business, making them feel valued and heard.

Benefits for Businesses

  • Higher customer satisfaction.
  • Improved retention rates.
  • Increased revenue through personalised marketing.

How Saascoms’ Omnireach Can Help

At Saascoms, we specialise in creating seamless two-way communication experiences with our Omnireach platform. With support for SMS, WhatsApp, email, and webchat, Omnireach helps businesses:

  • Centralise customer interactions across channels.
  • Automate responses with AI-powered chatbots.
  • Securely manage customer data with ISO 27001certified systems.
  • Gain actionable insights with real-time analytics.

In addition Saascoms offer bulk SMS with RCS messaging integration which will also enable 2-way messaging.

Conclusion

Two-way messaging is transforming how businesses interact with their customers. By implementing these ten strategies, you can enhance engagement, build stronger relationships, and drive business growth.

Ready to revolutionize your customer communication? Contact Saascoms today to learn how Omnireach can empower your business.

Contact Saascoms
Letters

The Role of Digital Letters in Reducing Business Costs and Improving Customer Engagement

Introduction

Businesses are constantly searching for cost-effective and efficient ways to engage with their customers. The growth of digital innovation is making many things possible. One such solution is the use of digital letters, a modern alternative to traditional paper-based communication.

But how do digital letters impact business operations, and why should organisations consider adopting them? Let’s dive into their benefits and explore how platforms like Saascoms’ Mailmaster are revolutionising communication. 

What Are Digital Letters?

Electronic versions of traditional correspondence, sent via secure platforms to customers’ email inboxes or via a text message link. They serve the same purpose as printed letters, delivering important information such as bills, statements, appointment reminders and policy updates. However, they do not have the associated costs and delays of physical mail.

Key Benefits of Digital Letters

Cost Reduction

  • Elimination of Printing and Postage Costs: No need for paper, ink, envelopes, or stamps.
  • Lower Administrative Costs: Automation reduces the manual effort involved in preparing and sending letters.
  • Environmentally Friendly: Reducing paper usage helps organisations meet sustainability goals.

Faster Delivery

  • Digital letters are delivered instantly, ensuring customers receive critical information in real-time.
  • Faster communication can be crucial for time-sensitive matters like payment reminders or service updates.
  • Digital letters can be tracked and reported to understand delivery and open rates.

Improved Customer Engagement

  • Personalisation: Tailor messages to individual customers, improving relevance and connection.
  • Interactivity: Include links, Call to Action (CTA), or multimedia to make communications more engaging.
  • Multi-Channel Integration: Combine with SMS or WhatsApp notifications for enhanced reach.
  • Stagger delivery so customer services can manage enquiries and customer experience.

Enhanced Security and Compliance

  • Letters can be encrypted, ensuring sensitive information is protected.
  • Platforms like Mailmaster comply with data protection regulations (e.g., GDPR), safeguarding customer data.

Digital Letters vs. Traditional Communication

FeatureDigital LettersTraditional Letters
CostLowHigh
SpeedInstant2-5 business days
PersonalisationHighly customisable.Limited
Environmental Impact.MinimalSignificant
SecurityEncryptedRisk of loss

How Digital Letters Improve Customer Engagement

  • Personalised Communication Digital letters allow businesses to address customers by name and include specific details about their accounts, preferences, or past interactions. Personalised messages are more likely to capture attention and foster loyalty.
  • Two-Way Communication Digital letters can include interactive elements like reply buttons or feedback forms, enabling customers to respond easily. This fosters a sense of connection and engagement.
  • Convenience for Customers who can access their digital letters anytime, anywhere, through their devices. This accessibility enhances satisfaction and reduces frustration.
  • Analytics and Insights Platforms like Mailmaster provide detailed metrics on open rates, click-through rates, and customer responses, enabling businesses to refine their communication strategies.

Real-World Applications of Digital Letters

Utilities and Energy Providers

  • Send monthly bills and payment reminders directly to customers’ emails.
  • Include tips for reducing energy usage to enhance customer value.

Healthcare

  • Notify patients of upcoming appointments or follow-up care.
  • Provide digital access to medical reports or test results.

Retail and E-Commerce

  • Share order confirmations, shipping updates, and personalised promotions.
  • Include discount codes or loyalty program updates to boost engagement.

Financial Services

  • Deliver account statements, transaction alerts, and policy updates securely.
  • Ensure compliance with data protection regulations.

How Saascoms’ Mailmaster Transforms Communication

At Saascoms, we understand the importance of efficient and secure communication. Our Mailmaster platform is designed to simplify and enhance the process of sending digital letters. Here’s what makes it unique:

  • Seamless Integration: Works alongside existing systems for effortless implementation.
  • Automation: Schedule and send in bulk, saving time and effort.
  • Security: Fully encrypted, ISO 27001 certified and Cyber Essentials Plus for data protection.
  • Customisation: Create tailored templates for various communication needs.
  • Detailed Reporting: Track delivery, open rates, and customer interactions to measure success.

Conclusion

Digital letters are revolutionising how businesses communicate with their customers. They offer a cost-effective, fast, and secure way to deliver important information while enhancing customer engagement. By adopting platforms like Mailmaster from Saascoms, organisations can streamline their communication processes, reduce costs, and build stronger relationships with their customers.

Ready to transform your communication strategy? Contact Saascoms today to learn more about how Mailmaster can help your business thrive.

Contact Saascoms
protecting customer data with ISO 27001

How ISO 27001 Certification Is Protecting Your Customer Data

In a world where data breaches and cyber threats are on the rise, businesses must prioritise data security to protect their customers and maintain trust. One of the most robust ways to demonstrate this commitment is by achieving ISO 27001 certification. This accreditation is one of many held by Saascoms, in addition to Cyber Essentials Plus. Learn more about protecting customer data with ISO 27001 in this blog.

What Is ISO 27001?

ISO 27001 is an internationally recognised standard for information security management. It provides a framework for establishing, implementing, maintaining, and continually improving an Information Security Management System (ISMS).

This certification ensures that an organisation:

  • Identifies potential risks to information security.
  • Implements measures to mitigate these risks.
  • Continuously evaluates and improves security practices.

By achieving ISO 27001 certification, businesses signal to their customers and partners that they adhere to the highest standards of data protection.

Why ISO 27001 Matters for Customer Data Protection

Protecting customer data is no longer optional; it’s a business imperative. ISO 27001 certification helps ensure that sensitive information is secure by addressing the following key areas:

  1. Risk Management:
    • Businesses identify potential vulnerabilities and threats.
    • Appropriate safeguards are implemented to reduce risks.
  2. Access Control:
    • Ensures that only authorised personnel have access to sensitive data.
    • Limits data access based on roles and responsibilities.
  3. Data Encryption:
    • Protects data both in transit and at rest to prevent unauthorised access.
  4. Regular Audits:
    • Continuous monitoring and regular audits ensure compliance with security protocols.
  5. Incident Management:
    • Establishes processes to detect, respond to, and recover from security incidents.

At Saascoms we only ever store data in the UK and even our bulk email and SMS systems only route information within the UK, further protecting clients and their customer data.

Benefits of ISO 27001 for Businesses and Customers

Achieving ISO 27001 certification benefits both businesses and their customers:

For Businesses:

  • Enhanced Reputation: Demonstrates a commitment to security, building trust with customers and partners.
  • Regulatory Compliance: Meets data protection regulations like GDPR, HIPAA, or PCI DSS.
  • Risk Reduction: Proactively identifies and mitigates risks, reducing the likelihood of data breaches.
  • Operational Efficiency: Streamlines security processes, saving time and resources.

For Customers:

  • Data Protection Assurance: Confidence that their personal and financial information is secure.
  • Trust in Service Providers: Peace of mind knowing they are dealing with a compliant organisation.

Real-World Impacts of ISO 27001 Certification

At Saascoms, protecting customer data is a top priority. By achieving ISO 27001 certification, we’ve implemented industry-leading measures to safeguard sensitive information. Here’s how this benefits our clients:

  1. Secure Communication Platforms: Our solutions, including Omnireach and Mailmaster, ensure that all customer interactions are encrypted and protected from unauthorised access.
  2. Data Privacy Compliance: Adhering to ISO 27001 helps us comply with global data protection laws, reducing risks for our clients.
  3. Proactive Threat Management: Continuous monitoring and risk assessments allow us to address vulnerabilities before they become problems. 

Steps to Achieve ISO 27001 Certification

For businesses considering ISO 27001 certification, the process involves:

  1. Gap Analysis: Assess existing security measures against ISO 27001 requirements.
  2. Develop an ISMS: Establish a comprehensive Information Security Management System.
  3. Implement Controls: Address identified risks with appropriate security measures.
  4. Conduct Internal Audits: Regularly review and refine security processes.
  5. Undergo External Audit: An accredited certification body evaluates compliance.

While the process may seem complex, the long-term benefits far outweigh the effort involved.

Why Choose Saascoms for Secure Communication

At Saascoms, we understand the importance of data security in building trust and driving success. Our commitment to ISO 27001 certification reflects our dedication to safeguarding your information.

Key Security Features of Saascoms:

  • ISO 27001 compliant systems and processes.
  • Encrypted communication across all platforms (SMS, email, WhatsApp, and webchat).
  • Proactive monitoring and threat detection.
  • Transparent and secure handling of customer data.
  • Cyber Essentials Plus Certified.

Saascoms is trusted by over 700 brands globally and is a business established for over 20 years. We work with banking, finance, utility and retail organisations to name but a few. Our software is developed in the UK and our data held in the UK, giving our clients piece of mind.

Conclusion

ISO 27001 certification is more than a badge of honour; it’s a testament to a business’s dedication to protecting customer data. By choosing an ISO certified provider like Saascoms, you can ensure the highest levels of security and trust for your business communications.

Ready to secure your communication channels? Contact Saascoms today to learn how our certified platforms can protect your business and your customers.

Contact Saascoms
Omnichannel

What Is Omnichannel Communication? A Complete Guide for Modern Businesses

Introduction

In today’s digital world, fast, clear and effective communication with customers is more critical than ever. Businesses need to meet customers wherever they are, including email, SMS, social media, or live chat and this is where omnichannel communication comes in.

But what is omnichannel communication? why and how should your business adopt it? 

Understanding Omnichannel Communication

Omnichannel communication is a strategy that integrates multiple channels to create a seamless and unified customer experience. Unlike multichannel, which uses various platforms independently, omnichannel ensures all channels are interconnected. This allows customers to switch between channels without any disruption.

For example, a customer starts a query via email, continues it through live chat, and finishes the conversation via a phone call—all while maintaining a consistent experience.

Omnireach from Saascoms has been pioneering omnichannel communication since 2020, winning multiple awards and adopted by over 700 brands globally. 

Key Benefits of Omnichannel Communication

  1. Enhanced Customer Experience: Customers value convenience and consistency. Omnichannel communication ensures they receive the same level of service, no matter the platform.
  2. Improved Customer Retention: A smooth and cohesive communication experience builds trust and loyalty, keeping customers coming back.
  3. Higher Efficiency: Integrated systems reduce duplication and streamline operations for your support and sales teams.
  4. Actionable Insights: By tracking customer interactions across all channels, businesses can gain valuable data to personalise and improve services.

How Omnichannel Communication Works

Omnichannel communication relies on advanced platforms that integrate and manage various channels. These platforms centralise customer data, enabling businesses to:

  • Maintain a single customer profile accessible across departments.
  • Respond to inquiries in real-time, regardless of the channel.
  • Use AI and chatbots to automate responses while maintaining personalisation.

Saascoms Omnireach provides businesses with the tools to manage communication seamlessly across SMS, email, WhatsApp, and webchat. By deploying our AI ‘Saasbot’, customers can resolve up to 90% of customer queries without direct human intervention. All operating 24/7/365.

Real-World Applications of Omnichannel Communication

Retail:

  • A customer checks product availability on a website, asks questions via live chat, and completes the purchase in-store.

Healthcare:

  • Patients book appointments online, receive reminders via SMS, and consult with doctors through video calls.

Credit & Collections:

  • Customers receive account alerts via email, chat with support through Messaging, and visit a platform to make a payment.

Why Your Business Needs Omnichannel Communication

In an age where customers demand instant results, businesses that fail to offer seamless communication risk losing out to competitors. Here are a few compelling reasons to adopt omnichannel strategies:

  • Stay Competitive: Most industry leaders have already implemented omnichannel systems.
  • Boost Revenue: Better customer experiences lead to increased sales and repeat business.
  • Future-Proof Your Business: Omnichannel is not a trend; it’s the future of customer interaction.

How Saascoms Can Help

At Saascoms, we specialise in empowering businesses with cutting-edge solutions. Our award winning Omnireach platform enables two-way communication through SMS, email, WhatsApp, and webchat, ensuring your customers always stay connected.

Key Features of Omnireach:

  • Centralised communication management.
  • AI-driven chatbots for automation.
  • Secure and compliant data handling (ISO 27001 certified).

Conclusion

Omnichannel communication isn’t just a buzzword; it’s a necessity for businesses aiming to thrive in a competitive market. By integrating all your communication channels, you can provide a seamless and satisfying customer experience that drives loyalty and growth.

Ready to take your business communication to the next level? Contact Saascoms today to learn how our Omnireach platform can help you achieve your goals.

Contact Saascoms
Cyber Essentials Logo

Saascoms are now Cyber Essentials Plus certified!

Introduction

Saascoms are proud to announce we successfully renewed our Cyber Essentials Plus certification for 2026. This further reinforces our data security first credentials.

To be accredited Cyber Essentials Plus, Saascoms has had to undertake a rigorous audit conducted by a third-party assessor. In addition, an independent assessment to test and verify security control effectiveness within our systems and processes.

cyber security

Why Be Accredited?

At Saascoms data security and integrity is core to our customer service software proposition. Our Omnireach and Mailmaster platforms are used by some of the world’s biggest brands, whose reputation is on the line if there was a breach. As a result, Saascoms has always treated this responsibility very seriously, even before Cyber Essentials.

In addition to Cyber Essentials Plus, Saascoms holds ISO27001 which is the international standard for information security management.

Client Benefits

Whether you are an existing client or an organisation looking to deploy customer services software, you can be confident Saascoms is at the forefront of data security. Our award winning customer services software is deployed by over 700 brands across the globe.

Cyber Essentials is a government backed scheme to help guard against the very real security threats from hackers. It is the highest level of certification available, so Saascoms are extremely pleased to have received it. Lastly, Cyber Essentials Plus is an ongoing accreditation requiring annual assessment – this ensures that Saascoms continue to develop and improve our security as different threats develop.

For more information and to check if your business partners are certified, check here.

Contact Saascoms
Credit & Collections Award Winner

#1 in the Credit & Collections Technology Awards Power List

As the dust settles on the Credit & Collections Technology Awards 2024, Saascoms has been confirmed as number one in the Powerlist of companies for the second year running.

This is a stunning achievement for the business, formed in 2004 by Paul Nield and Darren Swailes, initially supplying business telephony services. Since formation, Saascoms has become a leader in customer services and credit and collections software, winning multiple awards and supplying to some of the world’s biggest brands.

For the third year running, Saascoms Omnireach has picked up the award for ‘Best contact Centre Solution’, testament to the ongoing development and investment Saascoms continues to make in their products. In addition, Saascoms were shortlisted for a further eight awards, finishing as runner up in three.

Each year Credit Connect identifies the top 20 ‘Premier’ innovator companies highlighting the achievements and successes of the top-performers. The list has been compiled from the Credit & Collections Technology Awards results from the past three years and is a culmination of research undertaken by Credit Connect to analyse the performance of finalists and winners of the Awards.

Individual company accomplishments have been evidenced through awards shortlisting (in some cases demonstrating partnerships) and by winning the awards.

The company Power List acts as an index of technological innovation achievement recognising companies for the progression of industry standards and excellence.

The Credit Connect Awards are the pinnacle for the credit & collections industry, coveted by organisations around the UK. As a result they are highly competitive and sought after. Each entry is initially judged and if successful shortlisted, then assessed by a panel of expert judges who ultimately decide on the winners.

Saascoms has now won a record 6 Credit & Collections Technology Awards since 2019, plus a National Innovation Award in 2023. The business is committed to developing new and exciting software solutions for the customer services industry.

For an overview of all products, please click here.

Contact Saascoms
Paul and Darren receiving award

Winners! Credit & Collections Technology Awards

 Saascoms, the Digital Contact Centre Software Specialists have received the ‘Best Contact Centre Solution Award’ at the Credit & Collections Technology Awards held earlier this month in Manchester.

Nominated for a total of nine awards, for the third year running Saascoms Omnireach software solution picked up the award for ‘Best contact Centre Solution’. The awards were held at the Midland Hotel Manchester, attended by over 50 leading companies from the credit and collections industry.

The Credit & Collections Technology Awards are the pinnacle for the industry, coveted by those that take part. Each awards submission is judged by a panel of experts and awarded accordingly.

Established in 2004, Saascoms software is developed in the UK and is mainly used in call centres and customer services to improve the digital customer journey. Developed in the UK and used by over 700+ brands globally, Saascoms software is multi-award winning including a National Innovation Award in 2023.

Commenting on the award, business Founder Paul Nield had this to say, “To be nominated for nine awards was an achievement in itself. To win again for the third year in succession is testament to the team, our ongoing product development and our clients support.”

Saascoms two main software packages are:

Omnireach – customer service includes admin and signposting, which if dealt with by a live agent can be costly. Also, customers may interact across multiple digital channels including email, chat, social media and text. With Omnireach our AI Saasbot handles Identification and Verification (ID&V), assesses the initial query across whichever digital non-voice platforms your organisation uses and if Saasbot can’t resolve the query; only then will it be passed to a live agent with all previous customer comms displayed on one screen.

Mailmaster – if you send lots of letters, confidential or otherwise, the cost of posting can be expensive. Replace your letters with Mailmaster. Mailmaster sends a text, then the recipient completes a security check. Then a secure letter is downloaded. The letter can be interactive, so view a balance, make a payment, place an order, book an appointment or complete a survey!

Saascoms is developing a number of exciting new customer services solutions for 2025, hopefully keeping them in contention for future awards!

Contact Saascoms
whatsapp business

Saascoms Launches WhatsApp for Business

Unlocking the Power of WhatsApp Business with Saascoms 

With over 2 billion active users, WhatsApp Business offers an unparalleled opportunity to enhance communication, streamline customer service, and drive sales. Whether you’re managing a small business or a global enterprise, this versatile platform ensures you engage customers where they already spend their time – on WhatsApp.

Why Choose WhatsApp Business? 

  1. Real-Time Support: Build stronger relationships by connecting with customers instantly. WhatsApp’s familiar, user-friendly interface makes interactions seamless and personal, while quick response times drive satisfaction.
  2. Rich Multimedia Messaging: Share product images, videos, documents, and catalogues to deliver a visually engaging customer experience. From tutorials to order confirmations, WhatsApp simplifies customer interactions.
  3. Customer Trust: Verified business profiles and end-to-end encryption make WhatsApp a secure, reliable channel that fosters customer confidence.

Custom Solutions for Businesses of All Sizes

For Small and Medium Businesses 

The WhatsApp Business App provides simple tools to manage customer relationships efficiently:

  • Quick Replies: Save time by sending pre-configured answers to frequently asked questions.
  • Labels: Stay organised by categorising chats and contacts for improved workflow.
  • Catalogues: Make your products or services easily accessible to customers directly within the app.

For Enterprises 

For larger organisations, the WhatsApp Business API offers scalability and advanced capabilities:

  • Automation & Chatbots: Manage high volumes of inquiries efficiently while escalating complex issues to human agents.
  • Proactive Notifications: Share order updates, reminders, and shipping details directly with customers.
  • Global and Multichannel Flexibility: Integrate WhatsApp with platforms like Saascoms for unified communication across channels.

Advanced Features to Elevate Enterprise Communication 

Saascoms ensures that your business leverages the full potential of WhatsApp Business, offering:

  • Global Messaging at Scale: Handle conversations across regions while ensuring data privacy with end-to-end encryption.
  • Personalised Customer Engagement: Use CRM integrations to tailor messages based on customer preferences, boosting engagement and loyalty.
  • Insights and Analytics: Track message delivery rates, customer interactions, and campaign success to refine your strategy.

Why Partner with Saascoms for WhatsApp Business? 

Saascoms enhances your WhatsApp Business experience by integrating advanced tools that ensure faster responses, greater engagement, and a unified customer experience. Whether you’re focused on customer support, marketing campaigns, or sales, we provide the expertise to help you succeed. With our pedigree in messaging, customer services software and communications – we are your ideal WhatsApp Business partner.

Get Started Today 

Ready to transform your customer engagement? With WhatsApp Business and Saascoms, your business can deliver personalised, real-time, and secure communication that drives results. Contact us today to learn how we can help your business thrive.

 

Contact Saascoms

Saascoms launches bulk SMS platform for SME’s

Saascoms is pleased to announce the launch of txtpro, the new bulk SMS platform for SME’s. Developed especially with SME’s in mind, txtpro is an easy to use, self service platform.

SMS has been around for years and is still one of the most effective marketing tools. Virtually all of your customers will have a mobile phone, and carry it with them at all times.

Do you want a communications tool 98% of your customers will react to? More cost efficient than social media, more direct than email? SMS messaging is under used as a tool to promote, inform and arrange – could txtpro be the answer to successfully marketing your organisation?

Saascoms easy-to-use platform uses a simple pay as you go model, just upload your data, type your message and you are now marketing to your customers! From 100 – 10,000 contacts, txtpro bulk SMS platform is the perfect solution for your organisation. txtpro has additional features such as scheduling, two-way messaging, RCS messaging, number validation and reporting, but txtpro is as simple as:

  • Upload your mobile phone numbers
  • Select and pay for the SMS messages you need
  • Type your message and send

For Restaurants & Bars, Retailers, Leisure Activity Centres, Car Dealers and more, txtpro is the ideal way to target your customers and prospects. You can get instantly reporting on message deliveries, manage multiple customer databases, select timing for when your SMS message is sent an more.

Call the team at Saascoms for a free trial of txtpro, the bulk SMS platform, and see how it can support your organisation’s marketing plans.

Contact Saascoms