Tag Archives: communications

text messaging

How SMS Bulk Marketing Can Skyrocket Your Customer Engagement

Leave a Reply

Introduction

We live in a world of digital communication, which is more cluttered than ever through multiple apps, social media platforms and website interfaces. Businesses need direct and effective ways to engage their customers and often overlook the obvious, SMS Bulk Marketing!

SMS Marketing is a powerful communications tool that boasts open rates of up to 98%, making it one of the most effective customer engagement strategies available today. If you’re not leveraging SMS, you’re leaving opportunities (and revenue) on the table.

At Saascoms we have developed txtpro, a self-serve bulk SMS platform for organisations to communicate with customers and prospects.

Why SMS Bulk Marketing Works

Unlike emails, which can get lost in spam folders, or social media ads that are easily ignored, SMS messages are usually read within minutes of being received. Here’s why SMS marketing is a game-changer:

  • Instant Delivery & High Open Rates – Most text messages are opened within 3 minutes of receipt.
  • Personalised Engagement – Businesses can tailor SMS campaigns to customer preferences and behaviours.
  • Cost-Effective – SMS marketing is cheaper than traditional advertising while delivering higher ROI.
  • Increases Customer Retention – Timely SMS updates keep customers informed and engaged.
  • Two-Way Communication – Enables businesses to interact directly with customers via responses and surveys.

How Your Businesses Can Use SMS Bulk Marketing

SMS is versatile in its application, and with RCS messaging finally coming of age, can provide a content rich consumer experience.

  • Promotional Campaigns – Send exclusive deals, discounts, and offers to increase sales.
  • Appointment & Payment Reminders – Reduce no-shows and missed payments with automated reminders.
  • Customer Feedback & Surveys – Collect valuable insights to improve service and satisfaction.
  • Transactional Messages – Order confirmations, shipping updates, and account alerts enhance customer experience.
  • Loyalty Programs – Reward repeat customers with personalised SMS loyalty incentives.

Best Practices for SMS Bulk Marketing Success

  • Keep It Short & Clear – SMS is meant to be quick and to the point. Stick to 160 characters or less.
  • Personalise Your Messages – Use customer names and purchase history to make messages more relevant.
  • Include a Clear Call-to-Action (CTA) – Encourage recipients to click a link, redeem an offer, or reply.
  • Send Messages at the Right Time – Avoid sending texts too early or late in the day.
  • Stay Compliant – Ensure you have customer consent and provide an opt-out option.

How Saascoms Can Elevate Your SMS Marketing

At Saascoms, we provide intelligent SMS solutions that enable businesses to reach their customers effectively. Our txtpro self-serve SMS Bulk Marketing platform features:

  • Advanced Campaign Analytics – Track delivery rates, open rates, and conversions.
  • Omnichannel Integration – Seamlessly connect SMS with email, WhatsApp, and webchat through our Omnireach software for a unified experience.

Get Started with SMS Marketing Today

If you’re ready to boost engagement and drive real results, it’s time to invest in SMS Marketing. Let Saascoms help you create smarter, more effective SMS campaigns.

Contact Saascoms

 

Right Person Contact

The Importance of Right Person Contact (RPC) in Effective Communication

Leave a Reply

Introduction

Ensuring critical information reaches the right person is more important than ever. Whether it’s financial documents, legal notices, or essential customer communications, getting in touch with the intended recipient efficiently can make all the difference. This is where Right Person Contact (RPC) becomes a crucial factor in any organisation’s communication strategy.

Why RPC Matters

Right Person Contact is vital for businesses that rely on timely, accurate, and secure communication with their customers. Without a high RPC rate, organisations risk delayed responses, compliance issues, and even financial losses due to miscommunication. Here are some of the key reasons why RPC is paramount:

  • Reduce Wasted Effort – Sending communications to the wrong contact leads to inefficiencies and increased costs.
  • Ensures Compliance – Many sectors, such as finance and healthcare, require that sensitive information is delivered securely to the intended recipient.
  • Improve Customer Satisfaction – Customers are more likely to engage when they receive timely and relevant information.
  • Enhance Collection and Response Rates – For businesses in credit and collections, or service industries, reaching the right person increases the likelihood of a positive resolution.

happy lady on a phone

How Saascoms’ MailMaster Improves RPC

Mailmaster has a proven history of improving Right Person Contact rates for our clients. It is one of the foundation blocks of the software and a primary objective in all communications. To deliver industry leading levels of right person communication Mailmaster features include:

  • Data Cleansing – to append email addresses or phone numbers so the starting data is as accurate as can be. This includes checking for ‘live’ numbers and email addresses. Essential for increasing RPC contact percentages and reducing cost to contact.
  • Omnichannel Communication – contact customers via SMS and email using Mailmaster, for maximum digital coverage.
  • Real-Time Tracking & Reporting – Mailmaster can track delivery, bounce backs, open rates all in real time (unlike postal services).
  • Compliance & Security – Securely deliver important documents while adhering to industry regulations. By using SMS and email, information can be password protected unlike traditional mail. Saascoms hold both ISO 27001 and Cyber Essentials Plus.
  • Automated Follow-Ups – If an initial contact attempt fails, MailMaster can automatically send reminders or escalate through different channels.

Man on tablet

The Future of Effective Communication

In an era where communication plays a pivotal role in business success, having a high RPC rate is no longer optional, it’s essential. Companies that leverage technology like MailMaster from Saascoms can streamline operations, improve customer relationships, and ensure that every important message reaches the right person.

Are you ready to improve your Right Person Contact and enhance your customer communication strategy? Contact Saascoms today to discover how MailMaster can transform your business communication!

Contact Saascoms