Omnireach is the ultimate digital chat platform. Watch the video for an overview then get in touch for a demo.



With less than one in twenty organisations using a fully integrated Omnichannel Customer Service Platform for their CX solution, is it any wonder their efficiency has gone down and not up? Multiple platforms and systems trying to come together and deliver a seamless customer experience are doomed to failure.
Multiple systems struggle not only to talk with each other, but also to communicate and share data in real time. How do they escalate an issue to a live agent when required? If a customer uses email, text, webchat or social media – how can each system deliver an equal resolution standard? What happens if the customer switches from SMS to email? How does the multiple system approach cope?
Too many systems often lead to a breakdown.
Saascoms Omnireach is an award-winning omnichannel customer service platform that seamlessly combines digital chat. It is the ultimate chat platform. Offering two-way messaging with agent ticketing allocation, Omnireach can manage your digital communications, whether it is web live chat, text messaging, Email, WhatsApp, Messenger or other social media platform.
Omnireach is powered by AI which can successfully resolve up to 90% of digital interactions. Omnireach can also identify vulnerability, manage administrative tasks including ID&V, or provide account information or updates.
If unable to resolve the customer query, or should Omnireach identify vulnerability, the customer is immediately passed over to a live agent and displays all previous correspondence on one screen.
AI works in harmony with live agents.
More channels can equate to more resolutions and as a result improved CSAT scores – when using an integrated solution such as Omnireach. Using disparate and separate systems leads to potential issues and reduced customer service.
Would you like a demonstration of Omnireach? Call the team at Saascoms or check out the YouTube Video.

In credit and collections, performance is often measured by resolution rates, recovery percentages and compliance standards. But there’s another metric that deserves equal attention and that’s cost to collect.
If your organisation is increasing outbound calls, printing letters and expanding headcount to maintain performance, the uncomfortable question is…
As customer behaviour shifts toward digital engagement, traditional human-centric models are hitting a capacity ceiling. Meanwhile, AI-powered digital collections strategies are reducing cost to collect ratios while improving customer experience.
Traditional collections strategies rely heavily on:
Outbound dialling teams
Inbound call centre agents
Paper letters and postage
Manual identification and verification (ID&V)
Agent-led payment plan setup
These approaches come with fixed and variable costs:
Salaries and training
Infrastructure and telephony
Postage (with no guarantee of receipt/open/read rates)
Missed call attempts
Repeat customer contact
In many cases, organisations are increasing activity simply to maintain existing performance levels. Meanwhile, customer preferences have evolved.

Research shows that over three quarters of customers prefer non-voice communication.
Customers increasingly expect:
Messaging instead of phone calls
24/7 access
Self-service options
Fast responses
Reduced confrontation
If you sell digitally, you must service digitally. Non-voice engagement including SMS, webchat, email and secure digital portals are no longer a ‘nice to have.’ They are fundamental to modern customer contact strategies.
Yet many collections operations still treat digital as a support channel rather than the primary engagement engine.
Human-only collections models face a simple limitation, people can only handle so much volume. Agent productivity is constrained by:
Talk time
Queue management
Breaks and shift patterns
Training requirements
Emotional load
As volumes increase during peak season, economic shocks or marketing campaigns, organisations either:
Hire more staff
Accept longer wait times
Increase complaint risk
Or reduce quality of engagement
None of these reduce cost-to-collect. Digital-first strategies, by contrast, scale without linear cost increases.

A modern digital collections strategy combines:
AI-powered conversational platforms
Secure SMS and digital letters
Self-service debt management portals
Automated ID&V
Intelligent workflow routing
Here’s where the cost savings occur.
Conversational AI within platforms such as Omnireach have analysed over 200 million collections conversations across multiple DCA’s over a 5 year period.
This enables AI to:
Identify customer intent
Complete ID & verification
Respond to FAQs
Set up payment plans
Confirm balances
Route vulnerable customers appropriately
The NLP (Natural Language Programming) engine achieves a high intent and sentiment match success rate. This means fewer agent interventions for routine enquiries, freeing staff to focus on complex and vulnerable cases.
AI doesn’t replace agents. It multiplies their effectiveness.
Self-service debt management platforms, such as Resolution, allow customers to:
View balances
Set up payment plans
Complete income & expenditure checks
Make secure payments
Upload documents
All without agent assistance.
When customers resolve digitally:
Inbound call volumes drop
Agent talk time becomes more meaningful
Resolution speed increases
Customer anxiety reduces
This directly lowers cost to collect.

Traditional letters have:
Uncertain open rates
Delayed engagement
Higher cost per contact
Secure SMS and digital letters provide:
Instant delivery
Measurable open rates
Click-through tracking
Embedded payment journeys
SMS has some of the highest engagement levels of any communication channel.
Digital also allows staged workflows:
Friendly reminder
Signposted support
Payment options
Escalation triggers
Automation reduces manual workload while improving engagement.
There is a misconception that reducing cost-to-collect means reducing customer care. The opposite is true. When AI identifies vulnerability signals within digital conversations, customers can be prioritised earlier and more accurately. They can then be allocated to a live agent.
This prevents:
Escalated complaints
Repeat contact
Payment plan breakage
Regulatory risk
Empathy, when supported by intelligent automation, becomes more consistent, not less.
A strong digital collections strategy improves:
Cost to collect
Resolution rates
Agent productivity
Customer satisfaction
Vulnerability identification
Complaint reduction
In AI-supported environments, up to 80% of customer intent can be identified at early adoption stage. That early clarity drives faster outcomes. And faster outcomes reduce costs.

As economic pressure continues and operational costs rise, collections leaders must ask:
Are we scaling intelligently?
Are we investing in productivity multipliers?
Are we meeting customers where they prefer to engage?
Or are we adding cost to maintain legacy processes?
Only scalable, digitally enabled organisations will maintain agility in the next five years. The rest risk rising operational spend without proportional return.
Reducing cost to collect does not mean becoming transactional.
It means:
Removing friction
Automating the predictable
Empowering self-service
Prioritising vulnerability
Supporting agents with AI
A well-designed digital collections strategy does something powerful. It reduces cost and improves customer outcomes at the same time. And in modern credit & collections, that dual impact is no longer optional, it is essential.

Customer support is no longer just answering phone calls. Today, organisation must manage inquiries across multiple channels which include calls, emails, live chat, social media, and more.
Contact Centre software is the technology that makes this possible. Modern platforms like Saascoms Omnireach integrate communication, automation, and analytics to help businesses deliver faster, more personalised support.
This guide explains how contact centre software works, its core features, and why it’s essential for modern customer service operations in order to succeed.
Contact Centre software is a platform that helps organisations manage all customer interactions in one place. Unlike traditional call centres, which focus mainly on phone calls, modern solutions handle omnichannel communication, including:
Cloud-based software, like Saascoms Omnireach, allows agents to work from anywhere while providing managers with real-time insights into performance.
Traditional contact centre software requires expensive on-premise hardware, complex installations, and lengthy maintenance. Cloud SaaS platforms offer:
SaaS solutions like Saascoms Omnireach combine these benefits with modern features like AI-powered automation, analytics, and omnichannel support.
Imagine a customer sends a query via chat, email, and phone call about an order issue. Without integrated software, these interactions are handled separately, creating delays and frustration.
With Omnireach all communications appear in one user interface:
The result? Faster resolutions, higher customer satisfaction, and improved agent productivity.
Contact Centre software is no longer optional, it’s essential. By centralising communication, leveraging AI, and providing real-time insights, SaaS platforms like Saascoms Omnireach enable businesses to deliver consistent, efficient, and personalised customer support.
Investing in the right contact centre software ensures your business can meet modern customer expectations while optimising operations for efficiency and growth.

Customer Service can be a rollercoaster, sometimes smooth and sometimes stomach churning. Whether you’re the one picking up the phone or the one taking the call, there’s a universal truth, customer frustration is real. But handled the right way, even the most exasperated customers can leave feeling valued. So let’s take a light-hearted look at the five stages of customer service frustration and how businesses can turn frowns into smiles.
“Fingers crossed this will be quick!”
Customers start their journey full of hope. They assume their issue will be resolved swiftly until reality kicks in!
How to Keep the Optimism Alive…
A friendly, well-crafted automated greeting sets a positive tone. Offer clear next steps and realistic wait times to manage expectations.
“Why am I pressing 3 for billing… and then 5 for account info… and now 7 for who knows what?”
The dreaded IVR menu or uneducated chatbot loop begins. Customers feel like they need a secret code to reach a human!
How to Avoid Confusion…
Provide omnichannel support (SMS, email, live chat) so customers can choose their preferred contact method. Design AI chatbots that actually help, not just ones that send customers in circles. Saascoms Omnireach is the perfect solution!
“I just explained this to the last person!”
Ah yes, the classic ‘repeat your issue’ scenario. Customers feel like they’re stuck in a time loop, explaining the same problem to multiple agents!
How to Prevent This…
Omnichannel communications need to be centralised, enabling agent transfer or transfer between digital to human to be seamless. Omnireach award-winning omnichannel software is the perfect solution!
“Oh, finally! Someone who understands!”
When a knowledgeable, empathetic agent steps in, magic happens. The customer feels heard, and a solution is in sight!
How to Make This Happen Sooner…
Train agents to acknowledge frustration before jumping into solutions. Empower support teams with AI-driven insights to resolve issues faster.
“That wasn’t too bad… I guess?”
Customers leave feeling satisfied or at least relieved. A well-handled interaction turns frustration into loyalty!
How to End on a High Note…
Send a follow-up message thanking the customer for their patience. Offer a discount or loyalty perk if the issue caused real inconvenience.

Customer service isn’t perfect, but businesses that anticipate and address the five stages of customer service frustration stand out. Saascoms AI-driven communication tools ensure fewer loops, quicker resolutions, and happier customers without the stress.
For a demo on Omnireach, Mailmaster or any of our award-winning customer service platforms please give the team a call.
Contact Saascoms
Since 2004 Saascoms has been developing award-winning customer service software which powers some of the world’s biggest brands. Our white label solutions help our clients to improve their customer service offering using automation, AI, Omnichannel tools and digital communications. Our software for business process outsourcing is a perfect partner.
Whether you are looking to outsource your own processes or are a business process outsourcing specialist, Saascoms can help.
For over 20 years Saascoms software has been behind some of the world’s biggest brands, powering their customer service and experience. Our award winning UK developed software is secure, customer focused and designed to help you address real challenges in customer services.
Mailmaster – everything starts with a text or an email. From that point onwards Mailmaster opens a number of possibilities for customer engagement:
With MailMaster there is no contract commitment, with commercial flexibility around the size and scope of your business and the features required.
Omnireach – Designed to centralise all forms of non-voice communications into one screen, making customer engagement easy and productive. Omnireach combines the latest AI and Machine Learning to make customer services resolution more efficient. It is particularly suited to software for business process outsourcing:
txtpro – self-serve bulk SMS platform:
txtpro is a pay as you go commercial model, only pay for the number of messages you send.
RCS Messaging – the future of messaging, RCS features high-resolution photo and video sharing. RCS turns a message into a conversation:
RCS messaging brings your organisation to life in a text.
Saascoms solutions can be tailored to support software for business process outsourcing through white label, API and tailored integration services. Key benefits of our combined software solutions include:
If you require software for business process outsourcing or are a BPO specialist, Saascoms can complement your organisation, reducing costs, increasing engagement and ultimately driving donor support. As an award-winning business working with some of the world’s largest brands, we are your perfect partner.
Contact SaascomsOur award-winning technology is proven to increase customer engagement and increase results.